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CertifyOS is building the data infrastructure that powers modern healthcare. The company operates an API-first platform that automates provider licensing, enrollment, credentialing, and network monitoring by connecting to hundreds of primary data sources. This role is a high-impact, creative-meets-strategic position reporting to leadership.
As Senior Manager of Brand Marketing, you will own CertifyOS's brand presence, content output, and audience-building channels end-to-end. You will help define how the company shows up in the market, shaping perception among health plan buyers, potential hires, and industry stakeholders.
Key responsibilities include:
**Brand Development & Identity**: Steward the brand identity (voice, tone, visual language, positioning) across all touchpoints. Maintain and evolve brand guidelines covering written style, design standards, and messaging hierarchies. Lead periodic brand audits to evaluate consistency and market resonance.
**Content Strategy & Production**: Own the master content strategy and editorial calendar. Develop thought leadership that translates market trends, customer pain points, and regulatory pressure into compelling content for health plan executives and provider operations leaders. Lead creation of high-quality content across articles, blogs, LinkedIn, newsletters, video scripts, webinars, white papers, and sales enablement assets. Build a repeatable content production engine using AI tools, internal SMEs, and external partners.
**Owned Channels**: Own and operate the company podcast (guest strategy, topic selection, production, publishing, audience growth). Drive LinkedIn presence as a brand-building channel with content cadence, follower engagement, and executive ghostwriting programs. Build and grow the owned newsletter with editorial voice, subscriber growth strategy, and content rhythm.
**Events & Sponsorships**: Own the events strategy—identifying and executing industry conferences, roundtables, webinars, and proprietary events. Manage event logistics end-to-end and build Certify's own event programming to position the company as a convener.
**Employer Brand & Internal Communications**: Develop and execute employer brand strategy. Partner with People & Talent on talent marketing. Own corporate communications including executive announcements, company updates, investor communications, and press releases. Build internal brand engagement programs.
Success metrics include: brand guidelines live within 60 days; 100% of external content passing brand review within 90 days; weekly content output sustained at scale; podcast launched within 90 days with 10+ episodes in 6 months; LinkedIn follower growth ≥20% QoQ; employer brand presence established on LinkedIn and Glassdoor within 60 days.
**Requirements**
Must-Have:
- 6–10+ years in brand marketing, content strategy, or editorial leadership with a track record of building or transforming a brand at a healthcare or technology company
- Demonstrated experience owning content operations at scale—building editorial systems, managing production workflows, and maintaining quality across high-volume output
- Hands-on experience managing owned media channels: LinkedIn company presence, newsletters, podcasts, or video programs
- Strong writing and editorial skills—able to produce excellent content yourself and set the standard for others
- Proven ability to translate business goals into brand narratives and content strategies that resonate with B2B buyers and talent audiences
Preferred:
- Background in healthtech, health plan operations, or B2B enterprise SaaS with complex buyer audiences
- Experience with AI-driven content workflows—using tools like LLMs, automation platforms, or content intelligence software to scale output efficiently
- Experience managing or contributing to executive thought leadership programs and ghostwriting programs
- Familiarity with demand generation and ABM—understanding how brand content feeds pipeline and measuring brand's contribution to revenue
