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Senior Manager ABM & Campaigns

Fiddler AI - Palo Alto, CA, United States - Hybrid - posted 2026-09-08

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Salary: USD 180,000 - 215,000 / annual

Fiddler AI is seeking a Senior Manager of ABM & Campaigns to build and scale account-based marketing programs that drive engagement, pipeline, and revenue. This is a strategic and hands-on role combining ABM leadership, campaign architecture, growth marketing experimentation, and GTM systems thinking. You will own the full lifecycle of account-based programs: developing ABM strategy and execution across priority accounts and segments, building integrated campaigns spanning email, paid media, webinars, events, content, digital, SDR activation, and executive engagement. You'll design account journeys, craft campaign narratives and messaging, develop content plans, create sales enablement materials, and orchestrate follow-up motions. A key differentiator is your comfort with AI and automation. You'll leverage AI tools to improve account research, personalization, content repurposing, messaging tests, campaign QA, and performance analysis. You'll use data, intent signals, enrichment, and engagement insights to continuously optimize targeting, orchestration, and conversion across channels. Fiddler is a venture-backed AI Observability pioneer (backed by Insight Partners, Lightspeed, Lux Capital) founded by engineering and product leaders from Facebook, Pinterest, Twitter, Microsoft, and Samsung. The company helps organizations deploy trustworthy, transparent AI solutions by enabling teams to monitor, evaluate, secure, and improve AI applications at scale. You'll be joining a rapidly growing team of builders and thinkers in the fast-moving AI/ML space. The role requires 2–3 days per week in the Palo Alto office; remote candidates must be in Pacific Time Zone. REQUIREMENTS: - 8+ years of B2B marketing experience in ABM, demand generation, integrated campaigns, or revenue marketing, ideally in SaaS, AI, data, cybersecurity, or enterprise software - Strong grasp of B2B buying committees, account segmentation, and pipeline creation - Ability to shape narratives and craft messaging that resonates with buyers - Hands-on proficiency with modern GTM tools: intent data, enrichment, sales engagement, analytics, automation platforms; comfortable building agents, no-code workflows, and signal-based selling motions - Data-driven, collaborative, and clear communicator of impact

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