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Fever is the world's leading tech platform for culture and live entertainment, operating in 55+ countries with 300+ million monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound to democratize access to live experiences.
The CRM team builds lasting relationships with users through data-driven personalization, targeted communications, and lifecycle optimization. As Senior Lifecycle Specialist, you will own the end-to-end CRM strategy and multi-channel communications execution, focusing on email, push notifications, and in-app messaging.
Key responsibilities include:
- Manage customer data activation and develop comprehensive CRM strategy with communications plans across all channels
- Continuously refine multi-channel communications and develop retention strategies to enhance customer experience
- Support the CRM Manager in defining customer lifecycle stages, contact strategies, and key client segments for improved targeting
- Own campaign success metrics, tracking, and analysis; deliver weekly/monthly reporting and ad hoc insights
- Apply CRM best practices and stay current with industry trends
You bring 3+ years of digital marketing and CRM experience in mobile and web environments. You're analytical, data-driven, and comfortable with marketing automation platforms and CRM tools. You have strong project management skills, attention to detail, and the ability to balance strategic thinking with hands-on execution. Experience with customer segmentation, lifecycle marketing, and retention optimization is essential.
