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Tava Health is seeking a Senior Lifecycle Marketing Manager to own the strategy, infrastructure, and execution of lifecycle marketing programs across the mental health platform. This hybrid strategic/technical/creative role combines campaign design, data infrastructure management, and hands-on platform configuration.
You will design and execute customer journeys to recruit therapists and prescribers, drive patient signups and completed sessions, and activate commercial partnerships. You'll partner across Marketing, Product, Engineering, Provider, Client, and Commercial teams to build programs that help people access mental healthcare.
Key responsibilities include: developing lifecycle marketing strategy and customer journeys with rigorous testing and iteration on campaign elements (subject lines, messaging, timing, segmentation); partnering with Product and Engineering to define and implement customer data and event tracking infrastructure; expertly managing marketing automation platforms (Iterable, HubSpot, Braze, or Customer.io) with advanced templating logic; building, QA-testing, and deploying responsive email and SMS templates using HTML/CSS and conditional templating; monitoring and analyzing campaign performance to optimize journeys; and evaluating marketing technology infrastructure as the platform scales, including CDP/ESP tooling and compliance requirements like HIPAA.
Required qualifications: Bachelor's degree in Marketing, Communications, Business, or related field; 6-9 years of lifecycle marketing, CRM, or email marketing experience in high-growth tech or healthcare/wellness; expert-level hands-on experience with modern marketing automation platforms (Iterable and HubSpot preferred); working knowledge of event tracking and data infrastructure with ability to partner with Engineering on API-based tracking and webhook architecture; strong strategic thinking and copywriting skills; proficiency in A/B and multivariate testing; proficiency in HTML/CSS and conditional templating languages (Handlebars, Liquid, etc.); and excellent analytical skills using tools like Mixpanel, BI platforms, and Excel.
