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Payhawk is an AI-powered spend management platform serving finance teams across 32+ countries. The platform unifies corporate cards, expense management, procurement, and accounts payable, with AI as core infrastructure. The company is Bulgaria's first unicorn and operates as a high-performance team across multiple regions.
As Payhawk's first lifecycle marketing hire, you will build email and lifecycle programs from zero into a strategic channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with explicit plans to build and manage a team within 12 to 18 months.
You will own the full lifecycle marketing function, including: building and running renewal and retention campaigns to protect and grow the existing customer base; launching and managing lead-nurture tracks for prospects not yet sales-ready; launching opportunity-nurture tracks to expand deal scope and increase win rates; expanding into upsell, expansion, win-back, reactivation, and customer advocacy programs (case studies, referrals, NPS); aligning campaigns with regional pipeline and retention targets by working directly with regional marketing leads; partnering with marketing operations to ensure accurate tracking and reporting; and owning all external customer email communications while coordinating with Support and Product Marketing on service and product updates.
This role requires comfort being the first and only person in the function, building with no existing playbook or inherited team. You will work closely with regional marketing, ABM, partnerships, and marketing operations teams.
REQUIREMENTS:
Must-have:
- Senior-level lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention, or win-back programs from scratch
- Deep, hands-on expertise with a marketing automation platform end-to-end, covering segmentation, journey and workflow building, and reporting (not just template design)
- Comfort being the first and only person in the role, building with no existing playbook or team to inherit
- Strong cross-functional collaboration skills, working closely with regional marketing, ABM, partnerships, and marketing operations
- Track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates
Nice-to-have:
- Experience building these programs from scratch more than once
