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Patreon is seeking a Senior Lifecycle Marketing Manager to own the strategic and operational foundation of lifecycle marketing across both fan and creator audiences. This is a high-impact senior individual contributor role based in New York or San Francisco (hybrid, 2 days/week in-office).
You will define Patreon's end-to-end lifecycle strategy, starting with building an intentional fan lifecycle program while maintaining effective creator communications. Key responsibilities include:
- Owning lifecycle strategy and roadmap: Define audience frameworks, lifecycle moments, journey architecture, channel strategy, orchestration, and personalization models that guide Patreon's investment.
- Building and executing multi-channel programs: Design, write, build, QA, and launch high-priority campaigns and automated journeys in Braze across lifecycle touchpoints (onboarding, activation, engagement, conversion, retention, re-engagement).
- Leading the marketing technology agenda: Assess the current stack, define the Braze roadmap, improve platform configuration, manage vendor relationships, and build business cases for priority investments.
- Owning audience and data quality: Partner with Data Science, Engineering, Product, and Trust & Safety to define source-of-truth attributes, improve data freshness, establish suppression logic, and ensure accurate targeting.
- Creating the lifecycle operating model: Establish intake, prioritization, planning, build, localization, QA, approval, and launch processes. Maintain the lifecycle calendar and make tradeoffs visible.
- Protecting channel health: Own deliverability, frequency management, consent/unsubscribe requirements, compliance, and incident-response standards.
- Developing measurement and experimentation: Define KPIs tied to engagement, conversion, retention, and creator value. Build dashboards, design rigorous tests, and synthesize learnings.
- Leading cross-functional delivery: Bring partners together, clarify decision rights, surface dependencies, and drive complex initiatives from problem through launch.
This role requires someone who can set vision, build systems, align collaborators, and remain close to execution. You'll be the senior lifecycle expert for the company and a trusted partner to leaders across Marketing, Product, Engineering, Analytics, and Data. Patreon has generated $10B+ for creators, serves 100M+ free memberships and 25M+ paid memberships, and is investing heavily in the creator economy.
