SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Fireworks is a Series D AI infrastructure platform enabling companies to build, train, and serve specialized AI models tailored to their data and workflows. Backed by NVIDIA, Sequoia, Benchmark, and other top-tier investors, the company is valued at $17.5B and powers production AI across text, image, embedding, audio, and multimodal workloads.
You will own the end-to-end lifecycle marketing strategy and execution, designing personalized customer journeys across the entire funnel—from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy. This is a strategic growth role, not traditional email marketing; you'll orchestrate touchpoints across email, in-product messaging, web, AI-powered channels, and sales/customer success programs.
Key responsibilities include:
• Design and own Fireworks' lifecycle strategy across both product-led (self-serve) and sales-led (enterprise) motions, building scalable programs that accelerate pipeline and drive long-term revenue growth.
• Build and optimize always-on nurture campaigns for prospects, leads, product users, and existing customers. Create personalized experiences using behavioral data, product usage, and account signals to deliver the right message at the right time.
• Partner closely with Product, Growth Marketing, Product Marketing, Sales, Customer Success, Engineering, and Data teams to align messaging and channel strategy across the customer journey.
• Own lifecycle communications for product launches, feature releases, GTM campaigns, and major business announcements, ensuring coordination and consistency.
• Establish a culture of experimentation, designing A/B tests and measurement frameworks that quantify incremental business impact and inform continuous optimization.
• Leverage AI and automation to improve personalization, segmentation, journey orchestration, and lifecycle decisioning. Evaluate emerging tools and capabilities that enhance customer experience while increasing efficiency.
• Partner with Marketing Analytics and Data to build lifecycle reporting, customer health metrics, and performance dashboards. Measure impact across lead engagement, activation, adoption, retention, expansion, pipeline influence, and revenue.
This is a foundational opportunity to build Lifecycle Marketing from the ground up at one of the fastest-growing AI infrastructure companies, working with a world-class team and cutting-edge technology.
