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Salary: USD 107,000 - 130,000 / annual
Liquid Death, a premium canned water and beverage brand founded in 2017, is seeking a Senior Key Account Manager for Large Format Central to manage and grow relationships with key retailers across the central region. You will own HQ call point actions with a focus on hunting new opportunities (20%) and farming existing accounts (80%) to maximize growth. You will strengthen relationships with super-regional accounts including Meijer, HEB, HyVee, Spartan Nash, Brookshire Grocery, and Schnucks, managing approximately 14 retailer call points.
Key responsibilities include: owning new account penetration and overall account performance against topline and bottomline targets; aligning company strategies with retailer goals to foster mutual growth; developing and executing strategic sales plans and Joint Business Plans (JBPs) across four product categories (still water, sparkling water, tea, and energy); managing trade spend and forecasting through Vividly; cultivating strong relationships with HQ buyers and divisional managers; working with Liquid Death DSD partners to ensure optimal in-store execution including Planogram compliance and promotional activity; leveraging data and insights to develop fact-based narratives that drive decision-making; and collaborating with internal teams (Operations, Customer Service, Accounting, Distribution, Finance) to execute company sales objectives.
This role reports to the Senior Director, Large Format and is based remotely with a preference for Central Time Zone. The position requires up to 40% domestic travel, including occasional overnight travel. Candidates based in Michigan or Texas are strongly preferred and must reside within approximately one hour of a major commercial airport to support travel requirements.
Qualifications: Bachelor's degree preferred. 4+ years of relatable Key Account experience calling on HQ buyers in large format with specific prior management of HQ Buyer relationships with HEB, Meijer, or HyVee required. Deep comfort with high-growth startup environments, advanced problem-solving capability, and willingness to work with ambiguity and adapt to market dynamics. Advanced presentation skills (creating slides and presenting). Deep experience in Joint Business Plan (JBP) processes and HQ call relationships required. Previous retailer P&L management and trade budget/spend management required. Background with DSD, Broadline distribution, and alternative routes to market (previous experience with beer distributors as a non-alcoholic product preferred but not required). Ability to work cross-functionally across organizations. Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides). Previous experience with Circana, Vividly, and VIP preferred but not required. Valid driver's license and clean motor vehicle record (MVR) with no major violations required. Willingness to travel up to 40% as needed. Physical demands include ability to stand in-store and sit in vehicle for extended periods, carry equipment and product up to 50 lbs, and safely operate personal vehicle for work-related purposes.
About Liquid Death
Consumer Products — premium canned water and beverage brand.
