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Salary: USD 150,000 - 190,000 / annual
Gopuff is seeking a Senior Integrated Marketing Manager to own and execute major marketing campaigns across brand, product, growth, and cultural moments. This role sits at the center of marketing strategy and execution, connecting strategy, creative, media, partnerships, performance, CRM, and external partners to ensure campaigns launch cohesively and drive impact.
Key Responsibilities:
Integrated Campaigns & Cultural Moments: Own the end-to-end execution of major Gopuff campaigns (Super Bowl, product launches, cultural moments). Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels. Build briefs that give creative and cross-functional teams a clear problem to solve and strong success metrics. Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected. Identify and capitalize on cultural opportunities where Gopuff can show up credibly.
Talent & Brand Partnerships: Lead campaigns around Gopuff's talent and brand partnerships from concept through launch and measurement. Develop creative partnership ideas that connect Gopuff to culture and create attention beyond paid media. Translate partnerships into broader marketing platforms across the full Gopuff ecosystem. Serve as day-to-day lead with talent teams, agencies, brands, and external partners.
Strategic Growth Initiatives: Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and success measures. Identify opportunities where marketing and brand can drive growth. Partner across Brand, Performance, CRM, Product, and Merchandising teams. Analyze performance and translate learnings into stronger future work.
Operating & Ownership: Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination. Proactively identify and solve roadblocks. Drive legal, regulatory, and partner approvals. Maintain high creative standards across all consumer touchpoints. Take responsibility for outcomes, not just your piece of the process.
The ideal candidate is someone with a strong point of view, bias for action, and genuine ownership mentality. You should be equally comfortable shaping strategy, writing briefs, pushing creative, solving problems, and getting work into the world. Gopuff moves quickly and priorities evolve—the best person for this role creates clarity from ambiguity, brings people along, and keeps momentum.
Requirements:
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or combination thereof
- Track record of taking ambiguous challenges and turning them into shipped experiences, not decks
- Strong startup instincts; you define process, chase approvals, and cover gaps
- High bar for creative and craft with taste to distinguish good from good enough
- Business backbone to defend decisions with numbers, not just conviction
- Experience managing partners, budgets, and multiple live projects simultaneously
- Direct, efficient communication
- Motivated to win
