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inDrive is seeking a Senior Head of Marketing to lead growth and brand strategy across Mexico, Brazil, Chile, and Central America. This is a critical regional leadership role responsible for scaling the platform's presence as a fair, people-first mobility marketplace.
Key Responsibilities:
- Own end-to-end marketing strategy across the region, focusing on passenger acquisition, retention, and brand growth
- Translate business goals into integrated, full-funnel marketing plans combining performance marketing, brand, offline channels, and partnerships
- Drive customer-centric growth through deep understanding of user behavior, needs, and regional nuances
- Lead development of strong local brand positioning with consistency across markets while maintaining cultural relevance
- Manage efficient allocation and optimization of marketing investments with measurable impact on key business metrics
- Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
- Collaborate with cross-functional leaders (Product, Operations, Analytics, PR) to deliver scalable initiatives
- Continuously improve marketing effectiveness through experimentation, insights, and innovation
- Mentor and develop senior marketing leaders to build a strong leadership bench across the region
Requirements:
- 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
- Proven track record of building and scaling marketing teams in multicultural and matrix environments
- Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
- Demonstrated success developing and executing large-scale marketing strategies with clear business impact
- Strong leadership and stakeholder management skills with ability to influence senior executives
- Hands-on experience managing large marketing budgets with focus on ROI and efficiency
- Data-driven mindset with ability to turn insights into actionable strategies
- Fluency in English and Spanish
