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Talkiatry, the largest dedicated psychiatry practice in the U.S., is seeking a Senior Growth Marketing Manager for Paid Social to own strategy, execution, and optimization of Meta, TikTok, and other paid social platforms as key drivers of new patient acquisition. Reporting to the Director of Paid Growth, you will combine senior strategic ownership with hands-on campaign management.
You will plan, execute, and optimize performance marketing campaigns across paid social channels, focusing primarily on Meta and TikTok. You'll own the overall paid social strategy, making optimization, scale, and media mix recommendations while managing budgets effectively to maximize ROI. Key responsibilities include directing a data-driven creative strategy in collaboration with the Creative team, building forecasts and scenario models to inform spend and acquisition volume, and regularly analyzing and presenting channel, campaign, and experiment performance to stakeholders.
You will conduct A/B testing, audience segmentation, and experimentation to refine targeting and creative strategies. You'll own the paid social landing page testing roadmap, identifying and prioritizing opportunities while partnering cross-functionally to launch experiments. You'll stay informed about platform developments and identify future channel expansion opportunities, partnering with the Data team to develop tracking and reporting mechanisms while maintaining analytical self-sufficiency for routine analysis.
You'll apply sound attribution and measurement judgment across platform-reported and internal performance data, accounting for conversion lag and incrementality tradeoffs. You'll leverage AI tools to streamline analysis, automate repetitive processes, and increase workflow efficiency.
Required: Bachelor's degree and 5+ years of performance marketing experience with deep, hands-on expertise managing and scaling paid direct response campaigns on Meta and TikTok. You must have personally managed large-scale monthly budgets ($1M+) across paid social channels. Strong understanding of digital marketing metrics, tracking, and attribution is essential, along with experience in A/B testing, audience segmentation, and optimization techniques. You need high analytical self-sufficiency with ability to leverage SQL and BI tools (Omni, Looker, Tableau) to develop insights. Experience building forecasts or scenario models, using AI tools to improve workflow efficiency, and marketing B2C services or subscriptions in higher-consideration direct response businesses is required. Nice to have: marketing experience in healthcare/healthtech or regulated industries.
