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Salary: USD 215,000 - 240,000 / annual
Verkada is a high-growth, well-funded physical AI platform company transforming organizational security with integrated solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company serves 30,000+ customers (including 100+ Fortune 500 companies), has a $5.8B valuation, over $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, and others. More than 2 million Verkada devices are deployed across 170+ countries.
As Senior Growth Marketing Manager for Organic & Conversion, you will own verkada.com as a revenue engine and drive warm email programs that convert interest into pipeline. This is a highly visible, high-autonomy role with direct influence on how Verkada converts demand into revenue.
Key responsibilities include:
• Organic & AI Search: Own organic and AI-search pipeline. Build SEO and AEO strategy, identify high-leverage opportunities, and partner with content, web, and engineering teams to execute. Leverage AI tools to move faster than traditional SEO teams.
• Website Conversion: Own conversion rate optimization across verkada.com (organic, paid, webinar, and event pages). Run a disciplined experimentation program with strong judgment about which tests matter.
• Forms & Funnel: Rethink form experiences and conversion paths from first visit to booked meeting. Remove friction that costs pipeline.
• Lifecycle Email: Own warm email performance across nurture, webinar follow-up, event follow-up, and re-engagement programs. Measure success in meetings and pipeline, not vanity metrics.
• Measurement & Signals: Define conversion events that matter and ensure tracking is clean and accurate.
• Cross-Department Collaboration: Work closely with data science, marketing operations, web and design, product marketing, MDRs, and sales to drive continuous improvement.
The role requires on-site presence at HQ in San Mateo, CA, 5 days per week with flexible hours. Verkada is committed to a thriving in-office culture.
Qualifications:
• 7+ years of experience in growth marketing, lifecycle marketing, growth product, business operations, or equivalent startup experience. Consumer or prosumer growth experience highly preferred.
• Proven track record of owning a metric and moving it, with fast promotions or expanding scope to demonstrate impact.
• Strong experimentation judgment: hands-on A/B testing experience with ability to articulate test selection rationale.
• Working understanding of SEO and AEO; genuine curiosity about AI search direction. Deep specialist expertise not required.
• Proficiency in data analysis and web analytics (GA4, Google Tag Manager). SQL and Excel knowledge preferred.
• Builder's mindset: high ownership, bias to action, and love of hard problems.
• Must be independently authorized to work in the U.S.; visa sponsorship not available for this role.
