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LemFi is a Series B fintech company building a financial platform for the Global South, enabling immigrants to send remittances, manage multi-currency accounts, access credit, and build wealth. The company processes over $1B in monthly transactions across 30+ countries and serves millions of users globally.
As Senior Growth Manager - LATAM, you will own market expansion strategy across Latin America, reporting directly to the Head of LATAM. LemFi has established operations in Brazil and is aggressively scaling into Colombia, Guatemala, and Mexico. This role is responsible for making that expansion real through end-to-end growth ownership.
Key responsibilities include:
- Own new sender growth across active LATAM markets, setting country-specific strategies based on community behavior, competitive dynamics, and channel economics
- Run paid growth campaigns: brief the performance marketing team, analyze CAC/CTR/conversion data daily, and make rapid decisions on campaigns, creatives, and spend allocation
- Manage organic and community channels, including agency and influencer relationships, directing output rather than executing directly
- Act as the product voice for the region: identify drop-off points (KYC friction, latency, onboarding gaps) and push data-driven improvements to the product team
- Build market-entry playbooks for each new LATAM country, mapping community geography, competitor landscape, and optimal channel mix before launch
- Make hiring and external resource decisions with data-backed business cases
- Leverage AI tools to accelerate analysis, campaign briefing, and competitor research while validating outputs before acting
You will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in each market.
REQUIREMENTS:
- 5+ years of experience in growth, sales, field marketing, or community-led roles
- Proven track record in growth at a fintech, remittance, or consumer tech company, having owned meaningful KPIs (new users, CAC, conversion) across multiple channels simultaneously
- Deep familiarity with LATAM diaspora communities, including US-based corridors, and genuine understanding of how community behavior differs by market
- Hands-on experience managing paid campaigns and reading performance data, with clear instinct for when to scale, pause, and why
- Managed a marketing or growth budget of at least $400,000 per month with accountability for outcomes
- Strong analytical skills to diagnose product and funnel problems independently, pull reports, spot anomalies, and form data-driven views
- Experience managing agencies or external partners and extracting strong output without micromanaging
- Comfortable operating in fast-scaling, high-ambiguity environments where briefs change and answers aren't handed to you
NICE TO HAVE:
- Direct experience launching a product or channel in Colombia, Mexico, or Guatemala
- Existing network within LATAM growth or fintech ecosystem (operators, agencies, community leaders)
- Professional or client-facing Spanish fluency
