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Salary: USD 70,000 - 80,000 / annual
Brodie League is a fast-growing adult recreational basketball league operating across 30+ locations with 50,000 athletes. As a City Launcher, you will open and operate a new Brodie market in Denver, serving as the face of the brand in your city and building a thriving community around competitive, professional-quality basketball.
This is fundamentally a community role first, sales role second, and growth marketing role third. You will recruit a minimum of 24 founding captains in your first season, source and validate a venue, fill the gym, and run the launch season. You stay in the market long-term, attending every game night, building genuine relationships with captains, players, families, and spectators on a first-name basis. Success depends on deep local knowledge and existing credibility in your neighbourhood's basketball community—not traditional sales experience.
Key responsibilities include: recruiting founding captains from your existing network and local basketball spaces (open runs, rec leagues, training sessions, tournaments); building relationships with key influencers (coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners); identifying and negotiating gym venues; owning the local demand story through social media, open runs, and live events; tracking metrics in CRM (teams signed, fill rate, revenue); attending game nights and monitoring league health (retention, team count, waitlist, feedback); and helping build the repeatable launch playbook for future Brodie cities. As your track record grows, you will expand into adjacent cities within your territory.
You will report to the Sr. Director of Growth and work closely with leadership across operations, growth, brand, and people. In-market presence is required, including evenings and weekends (game nights run roughly 7pm to midnight).
REQUIREMENTS:
- Live in the neighbourhood being launched (Denver) or directly adjacent—not just the metro area.
- Existing network in the local basketball community: coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
- Currently active in the game: playing in a rec league now or last season, in a gym weekly. You are a participant in the culture, not a fan.
- Standing and credibility in your scene: when you recommend something, people move. This is reputation-based, not follower-count-based.
- Ability to name your first ten captains by name and credibility to get them on the phone.
- Comfort building demand from zero (events, social, partnerships, word of mouth) with minimal budget.
- Closing ability: can ask a facility owner for a time slot and a captain for a deposit without hesitation, and manage conversations from first touch through signature.
- Comfort owning numbers, working in CRM, and adopting new tools quickly. Strong tech acumen or curiosity expected.
- Availability on evenings and weekends.
- Willingness to travel across territory as it expands.
Nice to have: experience running a run, league, tournament, training group, or community program; experience managing social media for a local brand, venue, team, or community; background in sports, events, hospitality, fitness, lifestyle, or entertainment; experience selling partnerships, sponsorships, memberships, or experiential products; 3+ years in sales, partnerships, community management, or growth (useful but not a filter—local credibility and network matter more than title history).
