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LemFi is a Series B fintech company building a financial platform for the Global South, enabling immigrants to stay connected to home, build stability, and create wealth. The company processes over $1B in monthly transactions to 30+ countries and serves millions of users globally.
As Senior Growth Manager for the Canada-Nigeria corridor, you will drive LemFi's expansion within Nigerian diaspora communities across Canada. This is a hybrid growth role combining strategic planning with on-the-ground execution. You will travel 3–5 days every few weeks to Canadian cities to build physical community presence, attend Nigerian community events, and establish grassroots partnerships.
Key responsibilities:
- Travel across Canada to establish on-the-ground presence in new cities, attend community events, and build relationships with local leaders and organizations serving Nigerian ex-pat communities.
- Develop and execute comprehensive user acquisition strategies tailored to Nigerian diaspora in Canada, owning growth targets and optimizing campaigns using data and insights.
- Source, negotiate directly with, and manage Canada/Nigeria-focused influencers, creators, community leaders, and external agencies to drive scalable organic growth.
- Lead community-driven initiatives to build trust and awareness for LemFi through local events, meetups, and forums. Implement tracking mechanisms to measure customer acquisition cost of offline activities.
- Identify, negotiate, and manage partnerships with relevant organizations and businesses to accelerate user growth, ensuring measurable outcomes tied to user acquisition.
- Conduct ongoing market research to understand user needs and behaviors. Serve as the internal voice of the user, representing community perspectives to Product and Marketing teams.
Requirements:
- Minimum 5 years of experience in fast-paced environments with background in growth, sales, marketing, or similar.
- Deep understanding and cultural fluency with Nigerian communities in Canada; comfortable immersing yourself in new cultural environments.
- Proven ability to work against targets and deliver measurable results; motivated by ambitious goals and comfortable being measured against clear KPIs.
- Strong data-driven mindset; ability to interpret data, track performance, and adjust strategies accordingly.
- Excellent interpersonal skills and ability to build trust with diverse stakeholders; persuasive communicator who can influence partners and leaders.
- Entrepreneurial and tenacious mindset; take ownership, push through obstacles, and find ways to win. Biased to action, think critically and move quickly.
- Self-motivated and effective working independently and in remote environments; willing to travel extensively and work occasional weekends.
Nice to have:
- Prior experience launching or scaling ventures in new markets.
- Background in fintech, payments, or diaspora-focused products.
- Established network within diaspora communities.
