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Enpal is a climate-tech company building an integrated platform for decentralized energy solutions—solar installations, battery storage, EV charging, smart meters, and heat pumps. The company's AI-powered Enpal.One platform intelligently networks thousands of systems and optimizes energy trading and grid feed-in at the energy market. Enpal is Germany's first green unicorn.
You will join as a Growth Development Manager with a focus on display marketing, responsible for developing, implementing, and optimizing data-driven display marketing strategies across multiple channels. You will work closely with marketing, data, product, and creative teams to drive sustainable growth through performance-oriented campaigns.
Key responsibilities include:
- Develop and execute growth strategies focused on display advertising
- Plan, manage, and optimize campaigns across Google Display Network, DV360, programmatic advertising, native advertising, and other display channels
- Identify new growth levers throughout the marketing funnel
- Analyze campaign performance and derive data-driven recommendations
- Conduct A/B tests and experiments to continuously improve conversion rates and campaign efficiency
- Develop audience, retargeting, and segmentation strategies
- Collaborate closely with creative teams to develop high-performing ad creative
- Build and evolve reporting structures, dashboards, and KPI frameworks
- Monitor market trends, emerging technologies, and best practices in display and growth marketing
- Serve as a strategic sparring partner for internal stakeholders on marketing planning
Requirements:
- Completed bachelor's or master's degree from a top-tier business school
- Work experience in a fast-growing company (e.g., startup) or management consulting/consulting firm
- Creative mindset with strong persuasion and communication skills
- Analytical, proactive, and solution-oriented work approach
- Natural strength in communicating with internal and external stakeholders
- Strong interest in building companies and learning new skills
- Goal-oriented, highly proactive, and responsible work style
- Experience prioritizing tasks in fast-paced environments with ability to deliver 100% effort on important initiatives
- High quality standards for self and others; can-do mentality that motivates others
- Fluent German and English (written and spoken)
Note: The posting explicitly welcomes applications from candidates who do not meet all requirements.
