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Huzzle is a talent placement platform connecting professionals with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. This role is a direct placement with a performance-driven digital marketing agency specializing in Google Ads, paid social, and conversion optimization.
As a Senior Google Ads Specialist, you will own paid search strategy and execution for high-performing campaigns. You'll plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max channels. Your focus will be on lead generation, conversions, ROAS, and customer acquisition, managing substantial monthly advertising budgets while maximizing efficiency and profitability.
Key responsibilities include conducting in-depth keyword research and competitor analysis, implementing audience targeting and bid optimization, monitoring and improving key performance metrics (CPA, CPC, CTR, conversion rates, ROAS), and implementing conversion tracking using Google Tag Manager and GA4. You'll run A/B tests on ad copy, landing pages, bidding strategies, and audience segments, then analyze results and provide actionable recommendations. You'll create detailed performance reports and communicate insights to clients and internal stakeholders, staying current with Google Ads platform updates and performance marketing best practices.
This is a fully remote role offering flexible work, the opportunity to scale campaigns with significant budgets, performance-based bonuses tied to campaign success, and direct collaboration with international clients and marketing leaders.
Requirements:
- 4–5+ years of professional experience managing Google Ads campaigns, preferably in an agency or high-growth business environment
- Proven track record of scaling successful Google Ads campaigns and delivering measurable ROI
- Advanced knowledge of Google Search Ads, Performance Max, Display, Shopping, and remarketing strategies
- Strong experience managing and optimizing substantial monthly ad spend
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking
- Strong understanding of bidding strategies, attribution models, and conversion rate optimization (CRO)
- Excellent analytical skills with ability to translate campaign data into actionable business insights
- Experience with Google Looker Studio, reporting dashboards, and performance analysis
- Strong communication skills and confidence presenting campaign results to stakeholders
- Ability to independently manage multiple campaigns, prioritize tasks, and meet performance targets
- Excellent written and spoken English
Nice to have:
- Google Ads certifications
- Experience managing paid media campaigns for international markets (US, UK, Australia)
- Experience with Meta Ads, Microsoft Ads, or other paid advertising platforms
- Experience with SaaS, eCommerce, lead generation, or B2B companies
- Familiarity with landing page optimization and marketing automation tools
