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Salary: USD 104,000 - 120,000 / annual
Ripple is seeking a Senior Field Marketing Specialist to lead regional field marketing and account-based marketing (ABM) initiatives. This role combines strategic planning with hands-on execution, requiring creativity, analytical rigor, and a passion for delivering measurable results.
You will be responsible for developing and executing a regional field marketing strategy aligned with global objectives and sales goals. Key responsibilities include planning and hosting regional events (executive dinners, roundtables, workshops, webinars), building and executing targeted campaigns to drive awareness and pipeline growth, managing regional marketing budgets for maximum ROI, and representing Ripple Treasury at key industry conferences.
In the ABM space, you'll design and implement strategies to support high-value accounts, creating personalized programs targeting CFOs and Treasurers at enterprise companies. You'll collaborate with Account Executives to identify target accounts, develop creative engagement tactics (direct mail, gifting, executive door openers), partner with content and product marketing teams on campaign assets, leverage intent data to identify buying signals, and execute multi-touch ABM plays combining digital, direct mail, gifting, and events.
Cross-functional collaboration is essential: you'll work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging. You'll also coordinate with Marketing Operations on campaign execution, tracking, and reporting, provide field insights to inform future strategies, and work with the global events team on large-scale conference activations.
Program measurement and reporting are critical. You'll monitor field and ABM campaign performance, analyzing pipeline contribution, ROI, qualified contacts, and engagement rates. You'll provide detailed post-campaign reporting and actionable insights to sales leadership, maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution, and continuously refine campaigns based on data-driven insights.
Ripple is a crypto/blockchain fintech company building solutions for financial institutions, businesses, governments, and developers to improve the global financial system. The company operates in a fast-paced, startup environment with experienced industry leaders, offers professional development opportunities, emphasizes diversity and inclusion, and provides flexible in-office collaboration (10+ days per month).
**REQUIREMENTS**
Required:
- Fluency in either Spanish or Portuguese (proficiency in both is a strong plus)
- 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software
- Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination
- BDR/SDR or sales development background preferred—understanding of prospecting, outreach, and sales collaboration dynamics
- Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results
- Experience working with enterprise sales teams targeting C-level executives
- Strong project management and organizational skills, with the ability to manage multiple priorities effectively
- Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
- Excellent communication and interpersonal skills, with a collaborative approach to working across teams
- Budget management experience with demonstrated ability to prove marketing ROI
- Creative mindset with experience designing memorable engagement tactics (gifting, direct mail, experiential marketing)
Preferred:
- 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
- Experience marketing to CFOs, Treasurers, Controllers, or finance personas
- Knowledge of treasury management, payments, or financial technology solutions
- Understanding of regional business practices and compliance considerations
- Data-driven mindset with proficiency in marketing analytics and reporting tools
- Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale
- Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors
