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Snowflake is seeking a Senior Field Marketing Manager based in Dubai to drive demand generation and pipeline growth across the UAE and South Africa regions. This role owns the complete field marketing strategy for the region, including event lifecycle management, integrated marketing calendar execution, and account-based marketing at scale.
Key responsibilities include defining and executing the regional field marketing strategy to support revenue goals; owning all aspects of event planning and execution (logistics, vendor management, staffing coordination); building and managing a comprehensive marketing calendar spanning field events, executive programs, ABM campaigns, and digital initiatives; serving as the primary marketing stakeholder for regional sales leadership; driving account-based marketing programs for strategic accounts; mentoring junior field marketing team members across EMEA; contributing to broader EMEA marketing strategy; collaborating with alliances on strategic sponsorships; and establishing measurement frameworks connecting marketing activity to pipeline and revenue outcomes.
The ideal candidate brings 8+ years of field marketing, regional marketing, or demand generation experience in enterprise B2B technology. Required qualifications include proven ability to define and own regional marketing strategy (not just execute), strong vendor negotiation skills, ability to build trusted peer relationships with sales leadership, deep experience running executive engagement programs and large-scale field events (300+ attendees), strong ABM strategy expertise, proficiency with marketing automation and CRM platforms, and fluency in English. Arabic language is a significant plus. The role requires 3 days onsite at Snowflake offices in Dubai.
Bonus experience includes multi-region EMEA marketing strategy development, cloud data/analytics/AI platform marketing background, junior marketer mentoring in distributed teams, and familiarity with AI/GenAI tools for campaign acceleration.
