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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations in physical operations—agriculture, construction, field services, transportation, manufacturing—to harness IoT data for actionable insights and operational improvement. The company helps digitally transform industries representing over 40% of global GDP.
You will own account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts, working closely with the Enterprise Sales team. This is a highly cross-functional role requiring partnership across Sales, Marketing, Product Marketing, and Marketing Operations.
Key responsibilities include:
- Owning 1:1 and 1:few ABM strategy and execution for assigned strategic accounts
- Leading bi-weekly account planning sessions with Enterprise Sales teams
- Building buying-group plays with coordinated, personalized messaging across the buyer's journey
- Acting as a strategic thought partner to Sales, identifying opportunities and aligning marketing effort to account priorities
- Orchestrating cross-functional partners (digital, content, demand generation, field marketing, product marketing, marketing operations) to execute account programs
- Owning account progression and closed-loop reporting, delivering measurable impact on pipeline and closed-won deals
- Managing program budgets with accurate cost tracking at account and play levels
The North America ABM program is organized around motions that drive Enterprise growth: winning new logos, progressing active opportunities, expanding existing customers, and growing alongside partners.
Minimum qualifications:
- 6+ years of ABM, demand generation, and enterprise B2B marketing experience, with focus on SaaS and high-tech solutions
- Proven experience building and running 1:1 and 1:few ABM programs, including account selection, buying committee mapping, personalized content development, and hands-on familiarity with channel mix (personalized digital, direct mail, account landing pages, content syndication, account-level events)
- Track record partnering directly with enterprise account executives and sales leadership on account strategy
- Strong written and verbal communication skills
- Ability to thrive in fast-paced, high-performing environments driven by outcomes