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Cyberhaven is seeking an experienced Senior Field Marketing Manager to lead all field marketing initiatives across the West Region. This is a strategic, autonomous role requiring deep B2B cybersecurity expertise, understanding of partner ecosystems, and the ability to operate independently with minimal oversight.
You will own the complete West Region marketing strategy and execution, including developing and executing a 12-month integrated plan aligned to sales priorities and regional opportunities. Key responsibilities include:
- Developing and executing regional marketing strategy: Create persona-informed programs addressing key buyer pain points across the customer lifecycle, translating business goals into actionable initiatives.
- Designing and delivering high-impact events: Plan and execute CISO dinners, roadshows, roundtables, golf outings, sporting events, and conference activations. Own all logistics, vendor management, lead upload, tracking, and pipeline influence reporting.
- Aligning with sales and channel teams: Collaborate with account executives and channel partners to connect field marketing with sales motions. Participate in pipeline reviews, QBRs, and planning sessions. Identify whitespace opportunities and activate programs that accelerate deals. Support ABM strategies.
- Developing channel and partner marketing: Create co-branded programs with VARs and alliance partners aligned to joint sales goals. Execute channel-specific campaigns while tracking shared KPIs using account mapping and competitive insights.
- Leveraging advanced digital tools and analytics: Apply business intelligence platforms, predictive analytics, and marketing automation to optimize campaign performance. Analyze funnel performance, forecast demand, and deliver actionable insights to leadership.
- Managing budget and performance metrics: Plan and manage regional budgets, track spend against outcomes, and adjust tactics based on real-time results. Partner with sales leadership to review data, drive improvement, and share insights with regional and national teams.
- Contributing to campaign ideation and content strategy: Collaborate with global and product marketing on persona development, messaging, and localized content.
Cyberhaven is building Data Security for the Agentic Enterprise, tracing the full lifecycle of data and adapting protection to changing context. The company is backed by $250M from leading investors including Khosla and Redpoint, with a team that includes leaders from CrowdStrike, Palo Alto Networks, Meta, and Google.
REQUIREMENTS:
- 6+ years of field marketing experience in B2B technology (cybersecurity experience strongly preferred)
- Experience working with West Region enterprise accounts and their buying committees
- Proven track record building and executing integrated field programs that influence pipeline and accelerate deals, owning a full calendar of regional events each quarter including executive dinners, regional conferences, partner activations, and thought leadership programs
- Strong understanding of the buyer's journey, customer lifecycle, and demand generation best practices
- Skilled in managing regional marketing budgets and reporting ROI to stakeholders
- Comfortable working cross-functionally with sales, SDRs, partners, and marketing operations
- Familiarity with key marketing tools including Salesforce, HubSpot, Outreach, and Goldcast
- Excellent written and verbal communication skills with ability to tailor messaging for sales, partners, and executives
- High initiative and ownership with ability to operate independently and with minimal oversight
- Based in the West Region with willingness to travel in and out of region for events (up to 25%)
