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Booksy is a leading booking and business management platform for the beauty and wellness industry, operating at the intersection of B2B SaaS and consumer marketplaces. As Senior Field Marketing Lead, you will drive provider acquisition across the US through high-impact field activations, trade shows, ambassador relationships, and social selling initiatives.
You will report directly to the US Country Manager and own US provider acquisition on the ground, executing strategies that bring Booksy directly to barbers, hair stylists, nail technicians, and estheticians. Working hand-in-hand with US Sales leadership, you will dominate trade shows, activate regional campaigns, cultivate an active local ambassador network, and establish social selling strategies that turn grassroots engagement into sustained market growth.
Key responsibilities include designing and executing Booksy's US field strategy with hyper-local brand presence in key metropolitan areas through salon and barbershop drop-ins, local meetups, and grassroots community outreach. You will lead end-to-end event execution and logistics for major beauty and barbering expos (e.g., Premiere Orlando, IBS), driving high-volume merchant leads and live platform sign-ups. Partner with US Sales teams to execute co-marketing initiatives with regional beauty supply distributors, product brands, and beauty schools to drive qualified leads.
You will recruit, build, and nurture relationships with influential beauty professionals, barbers, and stylists to act as Booksy brand champions. Establish and cultivate local online and offline provider communities, develop social selling toolkits and playbooks that empower ambassadors and sales reps to convert peer networks into active platform users. Tailor field activations and messaging to distinct verticals—adapting approaches for barbershops, nail salons, hair salons, and other beauty categories.
Required qualifications include significant hands-on experience executing field marketing campaigns, trade shows, and local activations, ideally in the US beauty, wellness, or SMB sectors. Proven ability to partner closely with sales reps to align field activities directly with pipeline growth and closed-won accounts. Demonstrated experience building influencer and ambassador programs, engaging local communities, and implementing social selling tactics to drive product adoption. Experience working in fast-paced B2B SaaS companies targeting SMB businesses or multi-sided marketplace environments is essential.
Booksy offers remote work with flexible schedules, comprehensive health, dental, and vision coverage, company-paid short-term disability and $25,000 basic life insurance, 401(k) matching 50% of contributions up to 6%, unlimited PTO for exempt employees, 12 weeks of paid parental leave, and $50 monthly credit for Booksy app services.
