SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ServiceNow UK & Ireland Marketing is seeking a Senior Event Marketing Specialist to drive pipeline generation through integrated campaigns spanning executive engagement, digital marketing, flagship events, communities, and thought leadership. You will own event marketing strategy and execution for major initiatives including the Public Services Summit series, ServiceNow User Groups (SNUGs), AI Summits, and World Forum.
Key responsibilities include:
• Execute audience acquisition and segmentation for flagship experiences: pull and manage data, build target lists, run and track ticketing against plan. Own accuracy on getting the right audience in, on time.
• Create and deploy multi-channel demand generation campaigns (email sequences, organic and paid social, third-party promotion) in partnership with digital teams to drive registration, aligned to GTM schedules.
• Manage all event campaigns end-to-end in marketing systems, keeping assets, audiences and timelines accurate. Act as the operational backbone of event delivery.
• Build, quality control and optimize registration pages for conversion; manage the attendee list from invite through confirmation, maintaining data integrity throughout.
• Run on-site registration and check-in, including briefing and managing desk staff and agency partners for a seamless attendee experience.
• Deploy consistent pre- and post-event surveys and turn results into clear reads for planning and stakeholder reporting.
• Coordinate post-event follow-up with GTM and sales teams for timely outreach to attendees and no-shows, feeding results into pipeline reporting.
You will work within a team of 9 (soon 10) responsible for generating and influencing pipeline for the UK&I business in support of priority industries and solutions. The role collaborates closely with go-to-market organization, EMEA, and Global marketing teams.
REQUIREMENTS:
• Proven experience in event marketing or field marketing within a B2B technology environment, with demonstrable track record of owning audience acquisition and demand generation for in-person or hybrid events.
• Strong copywriting skills — ability to write compelling invites or nurture sequences that excite and attract both existing and new contacts.
• Experience working within marketing automation and CRM platforms; familiarity with ServiceNow's marketing tech stack (Adobe Workfront, Swoogo, Marketo, Dynamics) is a plus.
• Comfortable managing data, segmentation logic and campaign operations with high degree of accuracy.
• Confident managing multiple workstreams simultaneously against fixed event deadlines.
• Experience managing on-site event logistics, including registration desk operations, briefing and managing desk staff and agency partners.
• Strong stakeholder management skills — knowing when to flag, decide, and escalate.
• Experience partnering with sales and GTM teams on lead follow-up and pipeline reporting.
• Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making or problem-solving, including AI-powered tools or automating workflows.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and skilled in using generative AI tools such as Claude, MS Copilot or ChatGPT.
