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Salary: USD 170,765 - 200,900 / annual
Coinbase is hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, the company's blockchain infrastructure focused on financial markets. You will set the go-to-market strategy for institutional use cases, build proof engines that convert enterprise wins into pipeline, and lead launches positioning Base as the infrastructure layer for onchain trading, lending, and tokenization.
Key responsibilities include owning the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases. You'll build repeatable enterprise proof engines through written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. You'll lead cross-functional launches with Product, Business Development, Customer Data Platform, Developer Relations, Communications, Legal, and Compliance teams, translating complex and regulated capabilities into clear narratives for business buyers.
You'll drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. You'll define and report metrics that matter—pipeline influence, partner amplification, launch performance, and adoption—then optimize against them. As the function scales, you'll shape the working model for Base's enterprise marketing and mentor junior product marketing managers.
Required experience includes 6+ years in product marketing or go-to-market roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. You should have a track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. Fluency with onchain trading, lending, and tokenization is essential, along with demonstrated ability to partner with Product and Engineering on roadmap decisions. You'll need proven cross-functional leadership in 0-to-1 environments with examples of stretching from strategy through hands-on execution. Experience marketing to financial institutions in regulated environments (MiCA, AML/CFT) or building/scaling a sales-enablement engine for a business-development-led motion is valued. You should utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Coinbase is a remote-first company with quarterly in-person working sessions called "surges." The company emphasizes high standards, intense collaboration, and pushing past perceived limits.
