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Salary: USD 175,000 - 235,000 / annual
IPSY is seeking a Senior Director, Creative to own creative strategy—the visual language, tone, and storytelling approach that brings the brand to life—and manage an in-house creative team spanning photography, graphic design, and copywriting across all touchpoints.
This role works in close partnership with Brand Strategy, which oversees brand positioning and identity. The Senior Director, Creative sets how brand positioning gets expressed creatively and serves as a trusted partner to executive leadership in elevating the brand within the competitive beauty landscape.
The ideal candidate is a strong people manager and leader who can build high-performing creative teams, nurture talent, create clarity and momentum, and deliver exceptional creative output.
Key Responsibilities:
- Define IPSY's creative strategy, visual language, tone, and storytelling approach across all channels
- Directly lead a multidisciplinary in-house team across creative strategy, photography, graphic design, and copywriting
- Ensure cohesive visual and tonal expression across all channels, including campaign and creative copy
- Partner with Brand Strategy to determine consistent versus differentiated creative elements by program
- Drive development of community-driven, digital- and social-first creative that reflects Gen Z and Millennial beauty culture
- Maintain close partnership with Brand Strategy, owning creative strategy and execution with authority
- Work cross-functionally with Marketing (Growth, CRM, Content), Product, Merchandising, and Brand Partnerships
- Implement strong processes for briefing, feedback, and execution to enable efficient, scalable delivery
- Champion adoption of new tools, workflows, and emerging technologies to enhance creative quality and speed
- Act as key creative partner to Head of Brand Marketing, CMO, CEO, and executive leadership
The role reports to the Head of Brand Marketing and is preferably based in Los Angeles with a hybrid schedule of 2 days per week in the Santa Monica office.
Requirements:
- Proven ability to define and lead creative strategy for a complex, consumer-facing brand, operating in partnership with a separate Brand Strategy function
- Demonstrated success managing and scaling multidisciplinary creative teams; known for developing talent and building strong team cultures
- Comfortable setting direction while empowering teams across photography, graphic design, and copy to execute at the highest level
- Deep experience in visual and written identity systems, maintaining consistency across multiple platforms and consumer touchpoints
- Digital-native mindset with understanding of social, content performance, and modern storytelling formats
- Strong collaborator who works seamlessly with marketing, product, growth, and executive stakeholders
- Energized by change and open to experimentation, new ideas, and evolving creative tools
- Confident communicator with ability to influence and build strong relationships at executive level
- Background in beauty, wellness, fashion, or lifestyle brands is a plus but not required
