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inDrive is seeking a Senior Digital Communications Manager to join their HQ team in a newly expanded role focused on Digital PR and LLM strategy. This is a strategic, high-autonomy position that will architect the company's reputation ecosystem across both traditional digital platforms and the emerging generative AI landscape.
Key Responsibilities:
You will own end-to-end strategy for maximizing LLM indexing and visibility across leading generative engines (ChatGPT, Gemini, and others), pioneering an AI-driven content and reputation model to ensure accurate, authoritative brand representation in AI outputs. You will monitor online conversations and brand mentions across social media, blogs, forums, review sites, and news outlets to maintain full visibility over digital discourse.
You will lead complex cross-market coordination across high-priority focus countries and communication markets globally, ensuring global frameworks are seamlessly localized to regional nuances. You will drive deep integration with PR, content, social media marketing, and brand teams at both HQ and regional levels, acting as the strategic bridge ensuring all communication streams are optimized for both human audiences and AI crawlers.
A major focus will be building internal expertise versus external dependency—establishing strong in-house capability, knowledge base, and proprietary workflows for Generative Engine Optimization (GEO) and advanced digital PR, reducing reliance on third-party agencies. You will establish a robust global analytics framework utilizing advanced platforms to track sentiment trends, brand mentions, and visibility rates in AI-generated answers, delivering high-level actionable insights to the C-suite.
Requirements:
- 6+ years of expert experience in Digital Communications, PR, or Online Reputation Management, preferably within a global HQ or fast-paced international tech environment
- Proven track record managing complex, cross-functional digital projects and leading cross-market coordination across multiple regions
- Deep understanding of LLM indexing, AI search algorithms, and the emerging GEO landscape
- Hands-on experience with advanced social listening, data analysis, and visibility tracking platforms (e.g., Profound, otterly.ai)
- Exceptional stakeholder management skills with demonstrated ability to integrate workflows across PR, content, SMM, and brand teams
- Strong strategic mindset focused on capability-building and scaling internal expertise within a global organization
- Exceptional crisis-management skills with ability to remain calm and decisive under pressure
- Strong written and spoken English skills to collaborate effectively with global teams and markets