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inDrive is seeking a Senior Digital Communications Manager to join their HQ team with a major scope expansion focused on Digital PR and LLM strategy. This is a visionary role architecting a new reputation ecosystem governed by AI answers and intelligent agents.
You will own end-to-end responsibility for integrating AI and LLM into global communications, driving the Generative Engine Optimization (GEO) stream. Based at HQ, you will define strategies, workflows, and crisis protocols that protect and amplify brand reputation across traditional digital platforms and the generative search landscape.
Key responsibilities include:
• Strategic LLM Visibility & AI Search Leadership: Drive end-to-end strategy to maximize LLM indexing and visibility across leading generative engines (ChatGPT, Gemini, and others). Pioneer an AI-driven content strategy and reputation model to ensure accurate, authoritative, and positive brand representation in AI outputs.
• Core ORM Operations & Reputation Monitoring: Monitor online conversations and brand mentions across social media, blogs, forums, review sites, and news outlets to maintain full visibility over digital discourse.
• Cross-Market Coordination: Lead complex cross-market coordination across high-priority focus countries and communication markets globally. Ensure global frameworks are seamlessly localized and adapted to regional market nuances.
• Cross-Functional Integration: Drive deep integration with PR, content, SMM, and brand teams at both HQ and regional levels. Act as the strategic bridge ensuring all communication streams are optimized for both human audiences and AI crawlers.
• Building Internal Expertise: Focus on building internal expertise versus external dependency. Establish strong in-house capability, knowledge base, and proprietary workflows for GEO and advanced digital PR, reducing reliance on third-party agencies.
• Advanced Analytics & Tool Governance: Establish a robust global analytics framework utilizing advanced platforms to track sentiment trends, brand mentions, and visibility rates in AI-generated answers. Deliver high-level actionable insights to the C-suite.
Requirements:
• 6+ years of expert experience in Digital Communications, PR, or Online Reputation Management, preferably within a global HQ or fast-paced international tech environment
• Proven track record of managing complex, cross-functional digital projects and leading cross-market coordination across multiple regions
• Deep understanding of LLM indexing, AI search algorithms, and the emerging GEO landscape
• Hands-on experience with advanced social listening, data analysis, and visibility tracking platforms (e.g., Profound, otterly.ai)
• Exceptional stakeholder management skills with demonstrated ability to integrate workflows across PR, content, SMM, and brand teams
• Strong strategic mindset focused on capability-building and scaling internal expertise within a global organization
• Exceptional crisis-management skills with ability to remain calm and decisive under pressure
• Strong written and spoken English skills to collaborate effectively with global teams and markets
