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inDrive is seeking a Senior Digital Marketing Partnerships Manager to develop and manage relationships with key advertising platforms, agencies, and resellers. This role is central to improving the efficiency and scalability of inDrive's digital user acquisition channels across regions.
You will serve as a bridge between regional Marketing Managers and external partners including Xiaomi, Moloco, AppLovin, Apple Ads, agencies, and resellers. Your responsibilities include owning and developing strategic partnerships, understanding regional acquisition needs, translating business requirements into actionable initiatives, and negotiating commercial terms and partnership conditions.
Key responsibilities:
- Own and develop relationships with advertising platforms, agencies, and resellers
- Work closely with regional Marketing Managers to identify acquisition needs and relevant solutions
- Translate regional business needs into actionable initiatives for external partners
- Negotiate commercial terms, incentives, test budgets, and service levels
- Identify opportunities to improve channel efficiency, scalability, and marketing performance
- Initiate and coordinate tests of new traffic sources, products, and platform capabilities
- Evaluate partner performance and recommend optimal buying models (direct, agency, reseller)
- Share platform expertise, best practices, and successful case studies across regions
The ideal candidate combines deep performance marketing expertise with exceptional partnership, negotiation, and stakeholder management skills. You will need strong analytical abilities to connect partnership opportunities with measurable marketing results and the ability to manage complex internal stakeholder relationships across multiple regional teams.
Requirements:
- 5+ years of experience in performance marketing, mobile user acquisition, digital partnerships, media buying, or agency management
- Strong understanding of mobile performance marketing and the in-app advertising ecosystem
- Experience working with advertising agencies and/or resellers
- Experience working directly with advertising platforms or traffic sources (highly desirable)
- Strong understanding of performance metrics (CPA/CAC, CPI, ROAS, LTV, retention)
- Proven commercial negotiation and partner management experience
- Strong internal stakeholder management skills and ability to work with multiple regional teams
- Analytical mindset and ability to connect partnership opportunities with measurable results
- Fluent English
Nice to have:
- Hands-on experience buying and optimizing in-app traffic
- Experience with Moloco, AppLovin, Apple Ads, Xiaomi, or similar platforms
- Experience managing both direct and agency/reseller buying models
- Understanding of mobile attribution, MMPs, SKAN, and incrementality
- Experience launching and scaling new acquisition channels across multiple markets
