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Salary: USD 110,000 - 135,000 / annual
Flywire, a global payments enablement and software company, is seeking a Senior Digital Marketing Manager to own and evolve the company's global digital marketing strategy. This senior individual contributor role focuses on helping customers discover, understand, and engage with Flywire across digital channels.
The role spans Flywire's global verticals including Education, Travel, B2B, and Healthcare. Key responsibilities include:
**Digital Growth & Discovery:** Own Flywire's global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels. Evolve SEO strategy while building approaches to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Develop strategies to improve how Flywire and its content are surfaced across LLMs and AI-powered search experiences. Monitor changes in search behavior and digital discovery platforms, translating shifts into actionable marketing programs.
**Website Performance & Conversion:** Own website performance as a critical acquisition and conversion channel. Partner with content, product marketing, and demand generation teams to create high-performing digital experiences. Improve conversion through testing, personalization, audience segmentation, and journey optimization. Use behavioral and performance data to identify friction points and optimize prospect movement from discovery to engagement.
**AI Integration:** Identify practical ways to use AI to improve digital marketing performance, productivity, and speed. Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization, and analytics. Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards.
**Performance Marketing:** Partner with demand generation teams to optimize paid search, paid social, retargeting, and other digital programs. Improve campaign performance through audience strategy, testing, and landing-page optimization. Connect digital activity to pipeline, revenue, and commercial outcomes.
**Measurement & Analytics:** Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion, and AI discovery. Track brand and content performance across traditional search engines and emerging AI platforms. Develop clear reporting connecting digital performance to business outcomes. Use experimentation, attribution, and funnel analysis to understand what is working.
**Cross-functional Collaboration:** Work closely with marketing, product marketing, commercial, and GTM teams. Bring digital expertise into major campaigns, product launches, and go-to-market programs. Serve as a subject matter expert on emerging digital trends.
**Requirements:**
- 7+ years of experience in digital marketing, growth marketing, performance marketing, or related field
- Deep experience across SEO, SEM, web optimization, and digital acquisition
- Strong understanding of how AI and LLMs are changing search, content discovery, and buyer behavior
- Experience with and strong working knowledge of AEO, GEO, and optimization for generative search experiences
- Hands-on experience using AI tools to improve marketing workflows, analysis, content, or campaign performance
- Strong understanding of website conversion, landing-page optimization, experimentation, and digital customer journeys
- Experience managing and optimizing paid media programs
- Strong analytical skills and comfort working across web analytics, search data, funnel metrics, and revenue performance
- Ability to turn complex data into clear insights and recommendations
- Strong ownership mentality and ability to move from strategy into execution
- Curiosity and willingness to experiment, learn quickly, and challenge traditional approaches
- Strong cross-functional collaboration skills and ability to influence stakeholders without direct authority
- Comfortable operating in fast-moving environments where the playbook is still being written
**Nice-to-Have:**
- Experience building an AEO/GEO or AI-search strategy from the ground up
- Experience measuring brand visibility and citation across LLMs and generative search platforms
- Experience with AI-enabled personalization, content optimization, or marketing automation
- Strong understanding of B2B buying journeys and enterprise demand generation
- Experience working across multiple products, audiences, or global markets
- Track record of testing emerging technologies and turning successful experiments into scalable programs
