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Finix is a payments infrastructure platform processing tens of billions of dollars annually for software companies and marketplaces. The company has raised over $200M from top-tier investors including Acrew Capital, Lightspeed Venture Partners, American Express Ventures, Bain Capital Ventures, and Visa.
You'll own Finix's paid digital marketing programs end-to-end: strategy, execution, optimization, and reporting across SEM, paid social, display, video, and remarketing. This is a high-visibility role reporting directly to the VP/Head of Marketing with direct exposure to the CEO on strategy and performance reviews.
Key responsibilities include:
- Develop and execute paid digital campaigns with sharp focus on pipeline and revenue impact
- Continuously test new channels, ad formats, and messaging to improve performance
- Write direct response copy for ads and landing pages optimized for conversion
- Build performance narratives and present wins/losses to CEO and senior leadership
- Partner with Sales to align digital programs across the customer lifecycle and maximize ROI
- Collaborate with Content and Creative on targeted experiences for key segments
- Design and run A/B tests and segmentation strategies to systematically improve results
- Manage budget and spend with Finance, maintaining campaign efficiency
- Maintain and improve performance dashboards with Marketing and Revenue Ops
You bring 5+ years managing B2B direct response digital marketing programs with proven ability to launch and scale PPC campaigns with clear ROI. You're fluent in web analytics, ad tracking, A/B testing, tag management, and CMS tools. Experience with HubSpot, LinkedIn Ads, and Google Ads is required. You have strong data instincts, can find stories in numbers, and communicate clearly to any audience. You're a direct communicator comfortable with ambiguity in a fast-moving environment.
Ideal candidates have experience at hyper-growth B2B SaaS companies, familiarity with revenue operations and attribution modeling, and a background in direct response or performance marketing copy.
About Finix
Fintech — payments infrastructure platform for software companies and marketplaces.
