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Wealthfront's Creative Team is seeking a Senior Designer to lead the visual direction and execution for "Vested Interest," an editorial program delivering timely content on macroeconomic topics and personal finance. The role focuses on empowering digital natives to make informed financial decisions through unique, data-driven content that connects broader economic trends to individual financial goals.
As a hands-on designer, you will collaborate closely with the content team to ideate and deliver weekly visual assets across multiple formats—including headers, charts, photo composites, and illustrations—supporting diverse financial topics. You'll be responsible for establishing and maintaining the visual identity of the program while adapting creative direction based on audience insights, content evolution, and distribution channel requirements.
Key responsibilities include:
- Leading visual strategy and creative direction for the Vested Interest editorial vertical
- Designing and producing high-quality visual assets on a weekly cadence
- Collaborating with content strategists and writers to align design with messaging
- Analyzing audience insights and performance data to inform design decisions
- Adapting creative approaches for different distribution channels and formats
- Maintaining design consistency while remaining flexible to evolving content needs
This is a role for a designer who can balance creative vision with strategic thinking, connecting design decisions to measurable audience impact. You should be comfortable working in a fast-paced environment where content needs shift regularly and be able to deliver polished work across multiple asset types.
