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Scality is seeking an experienced Senior Demand Generation Manager to own and execute the global campaign program. This is a strategic yet hands-on marketing role responsible for planning, launching, and optimizing campaigns that generate qualified leads and opportunities across enterprise and mid-market segments in the Americas, EMEA, and Asia Pacific regions.
You will translate pipeline targets into integrated campaigns spanning paid social, paid search, email, webinars, content syndication, and account-based marketing. Your responsibilities include managing the complete campaign lifecycle—from brief and audience targeting through offer development, messaging alignment with product marketing, landing page creation, promotion, lead routing, and comprehensive reporting. You will own the global campaign calendar and plan, run thought leadership and customer webinar programs, and manage campaigns for webinars, trade shows, field events, and partner programs.
You will collaborate closely with the Head of Growth on paid media strategy and spend allocation across LinkedIn, Google, and emerging channels. Working with marketing operations, you will build campaigns in HubSpot and Salesforce, owning campaign structure, naming conventions, and attribution. You will deliver weekly and monthly lead generation reporting to marketing and executive leadership, tracking leads and opportunities against goals, conversion by stage, cost per lead and opportunity, and spend by channel and region.
Additional responsibilities include aligning with sales and SDR teams across regions on lead handoff and pipeline acceleration, managing campaign budgets and agency relationships, and running experiments to improve conversion rates and lower customer acquisition costs. The core challenge is generating demand in a rapidly evolving market where buyers increasingly rely on AI tools rather than traditional marketing channels, requiring creative approaches beyond conventional playbooks.
REQUIREMENTS:
- 10+ years of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end-to-end
- International campaign experience across multiple regions, ideally including the US, with understanding of regional buyer and channel differences
- B2B enterprise software background, preferably in storage, data management, backup, or data infrastructure markets
- Proven track record of campaigns generating measurable pipeline with documented results
- Hands-on expertise with paid social, paid search, webinar campaigns, and event marketing
- Strong proficiency with HubSpot, Salesforce, and campaign analytics
- Ability to develop strategic plans from pipeline targets while executing hands-on
- Creative problem-solving for demand generation in AI-driven buyer environments
- Native or near-native English proficiency (written and spoken); ability to write campaign copy for US and international audiences
- Comfort collaborating across time zones with regular US team overlap in afternoons
