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Postman, the world's leading API platform used by 45M+ developers and 500K organizations (98% of Fortune 500), is seeking a Senior Demand Generation Manager to drive pipeline growth through content-led digital demand generation programs.
You will own the strategy and execution of demand generation initiatives within Revenue Marketing, focused on turning content and digital channels into a scalable pipeline engine. This role bridges content strategy, organic programs, and always-on digital execution to support both product-led and sales-led growth motions.
Key responsibilities include:
**Demand Generation & Strategy**: Develop and execute content-led digital demand generation strategy aligned to pipeline and revenue goals. Prioritize content investment and channel mix based on pipeline potential and funnel impact rather than vanity metrics. Ensure digital execution integrates with global campaign strategy, regional GTM priorities, and product launches. Continuously test and evolve content formats and distribution approaches.
**Content Strategy & Execution**: Own strategy and execution of digital content programs including long-form thought leadership targeting developers and enterprise buyers, campaign-specific assets supporting awareness through deal acceleration, and optimized content experiences (landing pages, hubs, interactive assets). Ensure content is built with distribution and pipeline impact in mind from inception.
**Campaign Orchestration**: Execute multi-channel digital programs coordinating with field, SEO, and ABM teams, including content-led nurture programs, account-based content plays for priority accounts, digital amplification of content and product moments, and paid media support. Support the full funnel from discovery to deal acceleration.
**Sales Partnership**: Work closely with sales leaders and SDR teams to identify content gaps slowing deals, build account-specific engagement programs, and surface engagement signals for timely outreach. Act as strategic partner ensuring content aligns to territory plans and active opportunities.
**Lifecycle Optimization**: Own the digital content journey from acquisition through pipeline conversion. Optimize content experiences and landing pages for engagement and conversion. Build and refine content-led nurture programs. Partner with product and growth teams to connect content engagement to product-led growth activation.
**Performance Accountability**: Own KPIs and pipeline metrics, establishing clear measurement frameworks that tie content programs to pipeline creation and revenue impact.
