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Inforcer is a fast-growing cybersecurity and AI solutions provider serving the SMB market, specifically enabling Managed Service Providers (MSPs) to manage and secure Microsoft 365 at scale and deliver AI services.
You will own and execute go-to-market initiatives across the full funnel as a Senior Demand Generation Manager. This is a generalist role combining strategy, execution, and enablement with a strong bias toward action and measurable results. You'll partner closely with Sales, RevOps, Product Marketing, and external vendors to drive pipeline and revenue impact.
Key responsibilities include:
**Sales Enablement & Revenue Alignment**: Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions. Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems. Work directly with Sales to drive adoption, compliance, and feedback on enablement programs, improving speed-to-lead, follow-up consistency, and funnel conversion rates.
**Account-Based Marketing (ABM)**: Partner with Sales to plan, execute, and measure ABM programs. Support account selection, messaging alignment, outreach coordination, and campaign execution. Track engagement, influence, and pipeline impact for target accounts.
**Campaign Creation & Execution**: Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays. Coordinate timelines, assets, messaging, and execution across teams and vendors. Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals.
**Lead Nurture & Funnel Optimization**: Build and manage lead nurture programs that move prospects from awareness to consideration to conversion. Segment audiences and tailor messaging by persona, intent, and funnel stage. Continuously test and improve nurture performance using engagement and conversion data.
**Vendor & Partner Management**: Work with external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives. Ensure vendors are aligned to goals, timelines, and quality expectations. Act as the internal owner to keep work moving and accountable.
Inforcer emphasizes steep learning curves, real impact in a high-trust autonomous environment, transparency, and collaboration with an A+ global team. The company celebrates milestones with regular team socials and has employee recognition programs.
**Requirements:**
- 5+ years of MSP marketing experience in a demand-focused role
- Proven experience working closely with Sales and RevOps teams
- Strong understanding of full-funnel marketing, from first touch to closed-won
- Experience building and executing lead nurture programs and sales enablement workflows
- Ability to manage multiple initiatives simultaneously without losing attention to detail
- Data-driven mindset with the ability to translate activity into business impact
- Clear communicator who can work cross-functionally and keep stakeholders aligned
