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Glean is a Work AI platform that combines enterprise search, AI assistants, and scalable AI agents on a secure, open platform. The company has been recognized by Fast Company (Top 10 Most Innovative Companies 2025), CNBC's Disruptor 50, Bloomberg's AI Startups to Watch, Forbes AI 50, and Gartner's Tech Innovators in Agentic AI. With 1,000+ employees across 25+ countries and customers in 50+ industries, Glean is building the infrastructure for enterprises to govern, scale, and customize AI across their entire business.
As Senior Demand Generation Manager, you will report to the Head of Demand Generation & Integrated Campaigns and own end-to-end execution of high-impact marketing programs that drive net new leads and pipeline growth. This is a highly cross-functional role requiring collaboration with sales, BDRs, product marketing, content, and creative teams.
Key responsibilities include: developing and executing multi-channel demand generation campaigns (content syndication, paid newsletters, email nurtures, direct mail, referral programs, demo programs); managing the full webinar program lifecycle from concept through promotion, logistics, and follow-up; operationalizing campaigns with BDRs and sales to ensure consistent enablement and follow-through; partnering with product marketing and creative teams to develop compelling messaging and conversion-optimized assets; identifying net new lead generation opportunities and staying current on industry trends; leveraging data and analytics to refine strategies and optimize conversion rates and cost-effectiveness; executing targeted account-based marketing (ABM) strategies for high-value accounts; managing timelines, budgets, and resources; and optimizing cross-functional workflows to ensure alignment with business objectives.
You should bring proven experience driving both broad demand generation campaigns and hyper-targeted ABM programs. The ideal candidate is highly motivated, exceptionally organized, and combines creative and analytical skills. You thrive in fast-paced startup environments with entrepreneurial spirit, genuine curiosity, and the ability to spot and act on new opportunities.
