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Legora is an AI-native legal workspace trusted by 1,000+ customers across 50+ countries, including top law firms like Cleary Gottlieb, Goodwin, and Linklaters. The company has scaled to $100M+ ARR and operates teams across Europe, North America, and APAC.
You will own Legora's customer content strategy and production for the US market, scaling how the company's most respected law firm and in-house legal team customers tell their stories. This is a customer marketing role with deep expertise in video and written content production.
Key responsibilities include:
- Own the customer content pipeline for the US: determining which stories to tell, in what format, for which audience, and on what timeline
- Lead video production end-to-end—from concept and treatment through directing shoots, briefing editors and production partners, and final review
- Build and maintain the customer reference and advocacy program, identifying who will speak, on what topics, and how often, while ensuring participation feels valuable
- Produce written case studies, proof points, and metrics that withstand scrutiny from enterprise buying committees
- Enable Sales by delivering customer content in usable, clipped, tagged, and findable formats matched to deal moments
- Capture and produce customer content around events, launches, and conferences; secure customer participation in high-impact moments
- Collaborate with Brand, Growth, and International Marketing to distribute and adapt customer content across segments and markets
- Define success metrics for customer content (creation, distribution, optimization) and use them to inform future production
- Leverage AI-enabled workflows to increase output without compromising quality
You will work closely with Sales, Customer Success, Brand and Communications teams, and directly with clients, bringing the care and discretion required when working with a legal audience.
REQUIREMENTS:
- 5+ years in customer marketing, customer content, brand video, or content production, ideally in B2B, SaaS, or professional services
- Demonstrable hands-on video experience across the full process (concept, direction, production management, post-production) with a reel or portfolio
- Proven experience building a customer story, reference, or advocacy program, including sourcing and managing participants over time
- Experience working with senior stakeholders at large, cautious, or regulated organizations, and managing approvals with their comms and legal teams
- Strong written craft: able to write compelling case studies and narratives independently
- Comfort working cross-functionally across Customer Success, Sales, Brand, and Communications
- Proficiency with AI tools to speed up production and repurposing while maintaining editorial and visual judgment
- Excellent customer rapport; senior professionals trust you quickly and you make being filmed feel easy
- Strong judgment and taste; understanding of what makes stories compelling for both Legora and customers
- Organized and persistent; ability to move customer content through approvals without becoming a nuisance
- Commercial orientation; knowing which stories land deals, renewals, or expansions
