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Fever is the world's leading tech platform for culture and live entertainment, operating in 55+ countries with 300+ million monthly users. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound to democratize access to culture and entertainment through data-driven technology.
The CRM team builds lasting relationships with users across their entire lifecycle by analyzing customer behavior, creating personalized experiences, and delivering targeted communications. As a Senior CRM Specialist, you will own the activation of customer data to develop and execute end-to-end CRM strategy and multi-channel communications plans, with focus on email, push notifications, and in-app messaging.
Key responsibilities include:
- Manage customer data activation and develop comprehensive CRM strategy and communications plans across email, push, and in-app channels
- Continuously refine multi-channel communications and develop retention strategies to deliver exceptional customer experiences
- Support the CRM Manager in defining customer lifecycle, contact strategies across touchpoints, and key client segments for improved targeting
- Own campaign success metrics, tracking, and analysis; deliver weekly/monthly reporting and ad hoc deep dives
- Apply CRM best practices and stay current with industry trends
You bring 3+ years of digital marketing and CRM experience in mobile and web environments, with demonstrated expertise in customer lifecycle management, multi-channel campaign execution, and data-driven marketing. You are analytical, detail-oriented, and passionate about creating personalized customer experiences that drive retention and loyalty.
