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Jerry is a pre-IPO, AI-powered car ownership management platform with 5M+ customers, $240M in funding, and 40X revenue growth over 4 years. The company is disrupting a $2T market by simplifying insurance, maintenance, and car-related services through automation and personalization.
As Senior Creative Strategist, Growth, you will own the full creative lifecycle for Jerry's performance marketing engine. This is a hands-on senior role combining strategic direction with direct production work. You'll concept, produce, and iterate high-performing ads across TikTok, Meta, YouTube, and CTV—balancing measurable performance with elevated brand craft.
Key responsibilities include: concepting and producing performance creative end-to-end; elevating visual quality and storytelling while maintaining performance focus; staying current with platform trends and cultural shifts; developing performance-driven creative hooks and frameworks; translating analytics into creative direction; managing agency and production partners; editing video directly using professional tools; and leveraging AI tools (ideation, scripting, editing, asset generation) to accelerate workflows.
You'll be the connective tissue between creative idea and business impact, building a scalable creative system that blends craft, data, AI, and media strategy. The role requires bridging creative, media, and analytics teams in a fast-paced, entrepreneurial environment.
Required: 5+ years in performance-driven creative production (ideally at a performance media agency or in-house growth team at DTC/app company); proven track record producing high-performing creative for paid channels; strong performance intuition (hooks, pacing, CTAs, conversion psychology); elevated visual taste and design sensibility; video editing fluency; collaborative and entrepreneurial mindset; active AI tool experimentation. Bonus: experience spanning both performance and brand/design agencies, understanding how to make ads that perform and feel premium simultaneously.
