SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Confirm is a B Corp-certified workforce enablement platform that helps organizations unlock employee potential through intelligent technology, content, and data. The company has recently launched a new brand and is building a new category around Workforce Enablement, seeking to become a more visible and influential voice in the market.
You will be a senior, hands-on content writer and storyteller responsible for turning Confirm's ideas, expertise, research, and customer stories into compelling content across multiple formats and channels. This is a highly creative role spanning flagship research and thought leadership, customer stories, executive content, SEO and AI-optimized content, campaigns, events, social media, PR, podcasts, and video.
Key responsibilities include:
- Creating and editing content that drives action and builds Confirm's authority around Workforce Enablement
- Spending the majority of your time writing long-form content including research reports, industry guides, thought leadership pieces, ebooks, and high-impact editorial
- Collaborating with subject-matter experts, marketing colleagues, Product, Customer Success, Sales, and senior leadership to uncover and develop stories worth telling
- Optimizing content for search and AI discovery without sacrificing quality, working with the Senior Brand & Content Lead and SEO consultant
- Playing a creative role in major brand campaigns, research launches, events, and category-building initiatives
- Interviewing customers, executives, and experts to extract compelling insights and stories
- Bringing forward new ideas, formats, angles, and opportunities proactively
- Working confidently with senior stakeholders across the business
You will not simply take briefs and fill a content calendar—instead, you'll identify story opportunities in research, customer conversations, search trends, and market developments, then execute them.
REQUIREMENTS:
- Exceptional writing, editing, and storytelling skills with ability to make complex B2B topics accessible and engaging
- Strong long-form writing capability including research reports, thought leadership, guides, articles, and substantial content pieces
- Understanding of SEO and AI discovery; ability to create content that gets found and cited using search intent, topic targeting, clear structure, question-led approaches, original research, and authoritative sources
- Excellent editorial judgment to identify the strongest story, angle, headline, and narrative
- Versatility across formats: long-form editorial, customer stories, executive thought leadership, campaign copy, social content, video and podcast scripts
- Strong interviewing skills to draw compelling insights from customers, executives, and subject-matter experts
- Creative, proactive approach with commercial awareness of how content supports brand, authority, demand, and growth
- Strong collaboration skills and confidence working with senior stakeholders
- Significant professional experience in B2B content writing, journalism, editorial, brand storytelling, or related discipline
- Proven experience writing for senior business audiences
- Experience interviewing customers, executives, or subject-matter experts and turning conversations into compelling stories
- Experience in fast-paced in-house, agency, technology, or scale-up environments
DESIRABLE:
- Experience in B2B SaaS, particularly HR, learning and development, employee experience, or the wider world of work
- Experience writing research-led reports or flagship/tentpole content
- Experience developing executive thought leadership or ghostwriting for senior leaders
- Experience creating customer advocacy content and case studies
- Experience working across international markets, particularly North America and UK/EU
