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Tabby is a fintech platform offering flexible, interest-free payment solutions across the Middle East (UAE, KSA, Egypt, Kuwait), partnering with global brands like H&M, Adidas, and IKEA to provide seamless shopping experiences.
As Senior Copywriter II, you will lead creative copy strategy across product marketing campaigns, translating complex financial products (Pay in 4, Pay over time) into clear, engaging, customer-centric messaging. Your work will span emails, push notifications, in-app communications, and product launches, ensuring all copy aligns with Tabby's brand voice and resonates with customers.
Key responsibilities include:
- Writing high-impact, on-brand copy for marketing campaigns across multiple channels, from product launches to activations
- Simplifying complex financial concepts into relatable, compelling messaging that customers instantly understand
- Crafting engaging in-app notifications that drive engagement, actions, and product discovery
- Bringing creativity and personality to fintech copy, making financial services feel approachable
- Staying current with product marketing trends and customer engagement best practices, optimizing copy based on performance data
- Collaborating closely with designers, marketers, and product teams to ensure messaging and visuals work seamlessly together
You bring 4–6 years of Arabic copywriting experience, ideally in fintech, banking, e-commerce, or tech. You're a creative thinker who excels at turning complex topics into simple, delightful everyday content. You have solid experience writing for digital platforms (email, push notifications, in-app), are highly organized and detail-oriented, and can manage multiple projects under tight deadlines. You understand data-driven optimization and can adapt copy based on performance metrics. You thrive in fast-paced environments and are excited to empower users to shop smarter and manage finances effectively.
