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EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. This Senior Copywriter role focuses on creating compelling, persuasive content for pharmaceutical and healthcare marketing campaigns. You will translate complex medical information into engaging, accessible content for direct-to-consumer (DTC) pharma clients, working across digital channels including social media, email, web, and SEO.
Key responsibilities include:
- Developing medically accurate, compelling copy for consumer audiences
- Creating integrated campaign work with emphasis on social media scripting, digital, and email executions
- Crafting memorable headlines and attention-grabbing copy that simplifies complex information
- Collaborating with cross-functional teams (account, creative, internal, and external partners) to bring campaigns to life
- Demonstrating strategic thinking and clinical understanding married with creative inspiration
- Managing complex projects in a heavily regulated industry
- Contributing to a culture of diversity, equity, and inclusion
The role requires deep understanding of pharmaceutical industry regulations, strong communication skills, and the ability to work collaboratively. You'll need curiosity about the science and solutions, empathy for healthcare providers and patients, thoughtful strategy, and commitment to excellence in a regulated environment.
REQUIREMENTS:
- 6+ years of copywriting experience in marketing, advertising, or related field
- At least 2+ years of experience supporting DTC pharmaceutical clients
- Bachelor's degree in marketing, advertising, or related field (or equivalent education/experience combination)
- Strong portfolio demonstrating conceptual thinking and integrated campaign work, with emphasis on social media, script writing, digital, and email executions
- Strong understanding of writing across digital landscape: strategy, concept development, social, digital, web, email, and SEO
- Expertise in developing medically accurate, compelling copy for consumer audiences
- Experience managing complex projects in collaboration with internal and external teams
- Ability to make complex information clear and engaging
- Proficiency in Microsoft Word and Excel
- Experience with Figma is a strong plus
