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Salary: USD 145,000 - 170,000 / annual
BetterCloud is the market leader in SaaS Operations, helping IT professionals automate processes and policies across cloud applications. The company serves thousands of organizations including Global Payments and DraftKings, and hosts Altitude, the industry's leading SaaSOps event.
You'll own content strategy end-to-end, reporting to the Director of Marketing and acting as a key stakeholder for Demand Generation, Product Marketing, and Sales. The audience is technical, skeptical, and marketing-phobic—winning their attention requires sharp, useful, genuinely engaging content.
Key responsibilities include: setting and owning content strategy across the full funnel from thought leadership to bottom-funnel enablement; building and managing the editorial calendar while managing freelancers and agency partners; owning website content including SEO/GEO strategy, keywords, and metadata; managing paid media relationships for newsletters, social, and other channels; writing email copy and nurture campaign content; authoring flagship pieces including long-form reports, category narratives, and press releases; and ensuring content drives traffic, generates pipeline, and gets used by Sales.
You'll uphold a brand voice that is opinionated, plainspoken, occasionally funny, and never fluffy. The role requires 5+ years of B2B content marketing experience (ideally B2B SaaS), demonstrated ownership of a content function including strategy and budget, exceptional writing and editing skills, experience with A/B testing and content personalization, hands-on analytics and SEO tool expertise (SEMrush, Google Analytics), comfort using AI tools thoughtfully, and a strong point of view on good content paired with humility to test and iterate. Nice-to-haves include IT/Cloud persona familiarity, journalism background, Webflow experience, and video content strategy experience.
