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Shippeo, a European SaaS leader in supply chain visibility, is seeking a Senior Campaign Marketing Manager to design, execute, and optimize full-funnel marketing campaigns that drive brand awareness, demand generation, pipeline creation, and revenue impact.
In this hands-on strategic role, you will plan and deliver integrated campaigns across brand-building, performance marketing, events, product releases, and customer expansion initiatives. You'll work closely with Sales, Product Marketing, Customer Success, Revenue Operations, and GTM teams to turn business priorities into clear, measurable, well-executed campaigns.
Key responsibilities include:
- Building and executing full-funnel campaign strategy across awareness, demand generation, demand capture, product launches, events, customer expansion, and sales activation, with defined audiences, messaging, channels, KPIs, and reporting.
- Driving brand awareness and demand generation through long-term campaigns and performance marketing tactics (review sites, paid social, retargeting, high-intent channels) to capture active buyers.
- Owning end-to-end event delivery, including hosted events, webinars, roundtables, conferences, and customer engagements, with objectives, audience recruitment, logistics, and performance measurement.
- Partnering with Product Marketing to translate GTM strategy, product launches, and audience-specific programs into effective campaigns, supporting customer expansion with Sales and Customer Success.
- Leading cross-functional campaign execution as project lead, working with the Marketing Center of Excellence to brief requirements, manage timelines, align stakeholders, and ensure high-quality delivery.
- Enabling Sales through strong feedback loops with SDRs, Account Executives, and Sales leaders; providing campaign context, lead lists, messaging, and enablement materials to improve conversion.
- Measuring and optimizing campaign performance across the full funnel (awareness, engagement, conversion, MQLs, pipeline influence, revenue contribution) using data, systems, and attribution insights to guide budget allocation and future optimization.
This is a hybrid role (minimum 2 days per week in-office) based in Paris. You'll have real scope to shape how campaign marketing is built and scaled at Shippeo as the company grows.
Requirements:
- 3+ years' experience in B2B campaign management, demand generation, field marketing, customer marketing, growth marketing, or similar role
- Experience planning and executing integrated, full-funnel marketing campaigns across multiple channels
- Strong project management skills: ability to manage multiple campaigns, stakeholders, budgets, deadlines, and priorities simultaneously
- Strong written English; ability to turn complex messages into clear campaign copy, briefs, sales messaging, and customer-facing communications
- Commercial mindset with understanding of how campaigns support awareness, engagement, pipeline, revenue, customer growth, and retention
- Proactive and hands-on approach; ability to bring ideas, solve problems, improve processes, and take ownership beyond predefined tasks
Preferred: Experience in a high-growth B2B SaaS environment.
