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Salary: USD 96,000 - 120,000 / annual
Fanatics Betting & Gaming is seeking a Senior Brand Experience Specialist to join the Brand Experience team, reporting to the VP of Brand Experience. This is a hands-on role focused on planning and executing events, activations, VIP experiences, and gifting initiatives that elevate the Fanatics Betting & Gaming brand and deepen relationships with influencers, media, and clients.
You will lead the planning and execution of smaller events and activations while independently owning key workstreams for larger experiences. Core responsibilities include building and managing project reports, timelines, run-of-show documents, and guest communications; coordinating with internal teams (VIP, Marketing, Creative Studio, Loyalty) to gather requirements and manage deliverables; managing vendor and agency relationships from outreach through execution; overseeing event logistics including venues, catering, transportation, staffing, credentials, and gifting; serving as a hands-on team lead during event setup and execution; managing assigned project budgets and tracking expenses; executing premium gifting initiatives; creating project updates and event recaps; and helping improve repeatable processes and tools for team efficiency.
The role requires four days per week in the New York City office, with occasional travel for off-site events and flexibility to work evenings and weekends around key events.
QUALIFICATIONS:
- 4+ years of experience in events, experiential marketing, hospitality, client engagement, production, corporate gifting, or related field
- Experience independently managing smaller events or meaningful workstreams within larger activations
- Strong project management skills and ability to balance multiple priorities, timelines, and stakeholders
- Experience coordinating vendors, agencies, budgets, and event logistics
- Exceptional attention to detail and strong instinct for guest experience and quality
- Clear, confident communicator who builds strong relationships and keeps stakeholders informed
- Resourceful and solutions-oriented, with ability to make sound execution decisions in fast-moving environment
- Comfortable operating in ambiguity, taking initiative, and stepping in wherever needed
- Experience in sports, entertainment, fashion, hospitality, or luxury experiences is a plus
