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Salary: USD 128,000 - 196,000 / annual
Okta is seeking an experienced Senior Art Director, Demand Gen to lead visual creative strategy for global demand generation and growth initiatives. This is a senior individual contributor role at the intersection of brand excellence and high-velocity performance marketing.
You will serve as the visual creative lead for integrated campaigns across Okta's core solution pillars, including AI innovations, workforce identity, customer identity, and developer platforms. Your responsibilities include:
• Lead campaign art direction and establish visual aesthetic direction, narrative hierarchy, and design standards across digital channels
• Concept and direct cohesive multi-channel asset suites across the conversion funnel, including paid acquisition (social, programmatic, search display), landing pages, interactive product tours, gated research, and email journeys
• Collaborate with Demand Gen leaders, campaign managers, and copywriters to translate briefs and technical concepts into compelling visual narratives
• Partner with marketing operations and growth teams to evaluate campaign analytics, A/B testing results, and heatmaps, translating data into iterative design refinements
• Extend Okta's brand identity into high-conversion environments while ensuring visual consistency, WCAG accessibility compliance, and responsive web standards
• Develop modular Figma components, campaign templates, and layout systems to scale asset production while maintaining quality
• Foster creative collaboration with copywriters, motion designers, web producers, and external agencies
You will champion design craft while embracing performance analytics and modular systems to continuously elevate creative output. This role requires both conceptual vision and hands-on execution.
REQUIREMENTS:
• 6+ years of art direction or senior visual design experience, with proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies
• Comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, interactive experiences)
• Deep expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies
• Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), plus modern asset management and workflow tools
• Comfort reviewing performance metrics, understanding A/B testing frameworks, and using data to inform creative iteration
• Strong verbal and visual presentation skills; ability to articulate design rationale to marketing executives, product teams, and cross-functional partners
• Proactive, self-starter mentality with experience partnering closely with copywriters and mentoring junior or mid-level designers
BONUS:
• Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms
• Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units
• Familiarity with front-end web technologies (HTML, CSS) and web design frameworks
