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Salary: USD 80,000 - 90,000 / annual
Roofr is a CRM platform built specifically for roofing contractors, combining aerial roof measurements, digital sales proposals, payments, material ordering, and business management into a single platform. The company is well-funded, profitable, and at an exciting growth stage.
As a Senior Account Executive, you will own the complete sales cycle for new business acquisition targeting roofing contractors. You'll be responsible for prospecting, cold outreach, discovery conversations, product demonstrations, negotiation, and closing deals. Your role is to act as a consultant to contractors, understanding their operational challenges and showing how Roofr's platform can help them work more efficiently, win more jobs, and scale their businesses.
Key responsibilities include:
- Building and maintaining your own pipeline through consistent outbound prospecting via phone, email, and other channels
- Researching target accounts and identifying decision-makers and business opportunities
- Creating personalized outreach tailored to roofing contractors' unique challenges
- Cold calling and engaging prospects to generate qualified conversations
- Conducting thorough discovery to uncover pain points, business needs, and buying motivations
- Delivering tailored product demos that connect Roofr's solutions to specific business challenges
- Managing multiple opportunities across different sales cycle stages with consistent follow-up
- Developing and executing closing strategies to convert qualified opportunities
- Consistently achieving and exceeding revenue and activity targets
- Maintaining accurate CRM records and pipeline hygiene
- Partnering with Customer Success, Partnerships, Operations, Engineering, and leadership to share customer insights
- Working independently with strong time management and high outbound activity levels
Requirements:
- 3+ years of sales experience with a strong track record in outbound prospecting and new customer acquisition
- Proven experience owning a full-cycle sales process from prospecting through close
- Demonstrated success consistently achieving and exceeding quota
- Strong cold-calling and outbound prospecting skills with ability to consistently generate pipeline
- Experience selling SaaS technology and conducting consultative product demos
- Strong discovery skills and ability to uncover both stated and unstated customer needs
- Thoughtful and effective approach to objection handling, negotiation, and closing
- Strong pipeline management skills and disciplined CRM hygiene
- Exceptional communication, organization, and time-management skills
- Self-motivated and comfortable working independently in high-activity sales environments
- Coachable, curious, and eager to continuously improve sales craft
- Enthusiasm for fast-paced, adaptable startup environments
- Experience with CRMs and sales tools such as Aircall, Outreach, Salesloft, or similar platforms
Bonus qualifications:
- Experience selling to roofing contractors, construction companies, or other SMB trades
- Background in high-velocity, lower-ARPU SaaS subscription sales
- Experience in high-volume outbound sales environments
- Experience at early-stage or high-growth startups
- Existing knowledge of roofing or construction industry
- Experience selling into SMB or owner-operated businesses
