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Salary: CAD 80,000 - 90,000 / annual
Roofr is a CRM platform built specifically for roofing contractors, combining aerial roof measurements, digital sales proposals, payments, material ordering, and business management into a unified platform. The company is well-funded, profitable, and at an exciting growth stage.
As a Senior Account Executive, you will own the full sales cycle for new business acquisition targeting roofing contractors. Your responsibilities include:
- Prospecting and outbound outreach via phone, email, and other channels to build and maintain your own pipeline
- Researching target accounts, identifying decision-makers, and uncovering business opportunities
- Creating personalized outreach tailored to the unique challenges and goals of roofing contractors
- Cold calling and engaging prospects to generate qualified conversations
- Conducting thorough discovery to uncover pain points, business needs, priorities, and buying motivations
- Delivering tailored product demos that connect Roofr's solutions to specific business challenges
- Educating prospects on products and clearly communicating value and ROI
- Managing multiple opportunities across the sales cycle with consistent follow-up
- Developing and executing closing strategies to convert qualified opportunities
- Consistently achieving and exceeding revenue and activity targets
- Working independently with strong time prioritization and high outbound activity levels
- Maintaining accurate CRM records and pipeline hygiene
- Partnering with Customer Success, Partnerships, Operations, Engineering, and leadership to share customer insights and improve product and customer experience
You'll also work with qualified inbound leads provided by Roofr to maximize every opportunity.
REQUIREMENTS:
- 3+ years of sales experience with a strong track record in outbound prospecting and new customer acquisition
- Proven experience owning a full-cycle sales process from prospecting through close
- Demonstrated success consistently achieving and exceeding quota
- True hunter mentality—energized by creating opportunities, cold calling, and converting prospects
- Strong cold-calling and outbound prospecting skills with ability to consistently generate pipeline
- Experience selling SaaS technology and conducting consultative product demos
- Strong discovery skills and ability to uncover both stated and unstated customer needs
- Thoughtful and effective approach to objection handling, negotiation, and closing
- Strong pipeline management skills and disciplined CRM hygiene
- Exceptional communication, organization, and time-management skills
- Highly self-motivated and comfortable working independently in high-activity sales environments
- Coachable, curious, and eager to continuously improve sales craft
- Enthusiasm for fast-paced, adaptable startup environments
- Experience with CRMs and sales tools such as Aircall, Outreach, Salesloft, or similar platforms
BONUS:
- Experience selling to roofing contractors, construction companies, or other SMB trades
- Experience in SaaS, particularly high-velocity, lower-ARPU subscription sales
- Experience in high-volume outbound sales environments
- Experience at early-stage or high-growth startups
- Existing knowledge of roofing or construction industry
- Experience selling into SMB or owner-operated businesses
