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Culture Amp, the world's leading employee experience platform serving 25 million employees across 6,000+ companies, is seeking a Senior Account-Based Marketing Manager to lead and scale their multi-tiered ABM strategies. This role sits within the Global Demand Generation team and requires strategic leadership to architect, execute, and optimize full-funnel demand generation programs that drive revenue impact.
You will own the strategic deployment of 1:few (industry and cohort-aligned) and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. Key responsibilities include defining and leading the overarching ABM program for global upper Commercial & Enterprise segments, architecting multi-tiered ABM strategies with targeted plays for top-tier accounts and programmatic campaigns for broader market capture, and serving as the global super-user of the 6sense platform to govern data-driven segment building and automated orchestration playbooks.
You will partner closely with Sales, Regional Marketing Leads, and RevOps/MOPs teams to establish feedback loops, align ABM programs with localized sales goals while maintaining unified global strategy, and oversee creation of bespoke content and messaging tailored to target account lists and executive personas. You'll conduct market and account-level research to uncover unmet needs and buying triggers, translating insights into actionable ABM playbooks, and establish measurement frameworks alongside marketing analytics teams.
Required: 6+ years of marketing experience with heavy emphasis on demand generation or enterprise campaigns; 3+ years dedicated ABM experience in B2B SaaS; proven track record designing and scaling 1:few and 1:many ABM programs that drive net-new ARR and customer expansion; sophisticated global mindset with ability to navigate cross-cultural nuances; analytical capabilities translating complex datasets from Looker and Salesforce into executive-ready reports; strong communication and storytelling skills; experience in matrixed environments; results-oriented mindset focused on revenue, deal velocity, and pipeline quality.
Preferred: 6sense certification or ABM orchestration platform experience; deep familiarity with B2B tech stacks including Salesforce, HubSpot/Marketo, CMS platforms, and Looker.
Culture Amp is backed by leading venture capital and has offices in the US, UK, Germany, and Australia. The company asks most employees to work from their local office an average of 2 days per week.
