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Salary: USD 122,200 - 139,000 / annual
Culture Amp is the world's leading employee experience platform, serving 25 million employees across 6,000+ companies. The Senior Account-Based Marketing Manager will strategically lead and scale Culture Amp's multi-tiered ABM strategies, working collaboratively across marketing, SDR, RevOps/MOPs teams to architect, execute, and optimize full-funnel demand generation programs that drive revenue.
As a senior leader within the Global Demand Generation team, you will design and champion overarching ABM programs, owning the strategic deployment of 1:few (industry and cohort-aligned) and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. You will be responsible for ongoing optimization and account research via the 6sense platform, partnering closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion/cross-sell motions.
Key Responsibilities:
- Define, develop, and lead the overarching ABM program for global upper Commercial & Enterprise segments, ensuring consistent, personalized experience across channels to accelerate pipeline and growth
- Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns
- Serve as global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks
- Partner closely with Sales and Regional Marketing Leads to establish feedback loops, aligning ABM programs with localized sales goals while maintaining unified global strategy
- Establish measurement frameworks and campaign metrics alongside marketing analytics teams
- Oversee collaborative creation of bespoke content and high-impact messaging tailored to target account lists, industries, and executive personas across email, events, paid media, and conversational marketing
- Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating insights into actionable ABM playbooks
The role operates with a high degree of autonomy and requires strong experience scaling global ABM programs. You will work from the Austin office an average of 2 days per week.
Requirements:
- 6+ years of marketing experience, with heavy emphasis on demand generation, enterprise campaigns, or vertical marketing
- 3+ years of dedicated Account-Based Marketing experience in B2B SaaS environment
- Proven track record of designing, building, and scaling comprehensive 1:few and 1:many ABM programs that measurably drive net-new ARR and customer expansion in SaaS/B2B technology space
- Sophisticated global mindset with ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively
- Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations
- Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership
- Strong experience partnering with cross-functional project teams and working in matrixed environment
- Results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality
- Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics
Preferred Qualifications:
- Experience with ABM orchestration platforms (6sense certification highly preferred)
- Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools
- Experience launching successful industry-specific (vertical) ABM motions from scratch
- "Learn faster through feedback" mentality; evangelist for ABM excited to continuously test hypotheses, iterate on data, and champion growth of ABM function
