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Reach Industries has developed Lumi, an AI-powered software platform that automates operational data capture, insights, and processes in laboratory environments. The platform augments scientists by handling routine data work, freeing them to focus on creative research. Lumi is being deployed across biotech, pharma, and life sciences sectors, with particular traction in embryology/IVF and toxicology applications.
You will be a Sales Representative responsible for expanding Reach Industries' market presence across the East Coast and Midwest. Your primary focus is pipeline generation—you will identify new business opportunities, engage with multiple stakeholders within prospect organizations, and move deals through the sales cycle. You will develop and maintain accurate sales forecasts, track pipeline status in CRM software, and work toward consistent revenue targets.
Key responsibilities include:
• Pipeline Generation: Create 80% of your pipeline by identifying new business opportunities and engaging with multiple personas. Utilize various strategies and tools to generate leads. Monitor market trends, competitor activities, and industry developments to identify opportunities in embryology/IVF and toxicology sectors.
• Solution Selling: Effectively communicate Lumi's value by tailoring presentations and proposals to prospect needs. Develop and implement SaaS sales strategies to achieve targets and expand market share. Define product positioning and messaging aligned with market needs and business goals.
• Negotiation and Closing: Lead negotiations with potential clients, addressing key stakeholders including C-suite executives. Navigate organizational complexities, address objections, and secure new business agreements.
• Customer Lifecycle Management: Build and maintain strong relationships with laboratories, research institutions, and healthcare facilities. Provide exceptional customer service, resolve inquiries promptly, and gather feedback for marketing and product teams. Engage directly with scientists and researchers to understand needs and serve as the Voice of the Customer.
• Sales Forecasting: Develop and maintain accurate forecasts using data to inform decision-making and ensure predictable revenue outcomes.
Your territory covers the Northeast and Midwest, including MA, NJ, ME, VT, NY, PA, CT, DE, RI, IL, IN, OH, WI, MI, WV, VA, NC, SC, KY, and TN. You will be based remotely within the Greater Boston Area but will travel as required to meet clients and attend industry events.
REQUIREMENTS:
• Bachelor's degree in Engineering, Biotechnology, Life Sciences, or related field
• Proven track record of 3–5 years in marketing, sales, or applications within Biotech or Life Sciences industry
• Strong understanding of laboratory workflows and processes
• Excellent communication, presentation, negotiation, and closing skills
• Ability to bring market insight and contribute to strategic discussions
• Results-oriented and self-motivated with strong drive to achieve sales targets
• Ability to build and nurture long-term customer relationships
• Adaptability to fast-paced, dynamic work environment
• Outstanding problem-solving, strategic-thinking, and interpersonal skills
• Strong organizational, administrative, and time-management skills
• Excellent attention to detail and process management
• Full driving license and access to a car required
• Ability and willingness to travel as necessary
• Alignment with Reach Industries' mission to improve scientific tools
